Index: modules/link/link.module
===================================================================
--- modules/link/link.module	(revision 342)
+++ modules/link/link.module	(revision 344)
@@ -343,6 +343,10 @@
       'label' => t('Short, no title as link'),
       'field types' => array('link'),
     ),
+    'link' => array(
+      'label' => t('Plain, as link'),
+      'field types' => array('link'),
+    ),
   );
 }
 
@@ -395,6 +399,9 @@
   if ($formatter == 'short') {
     $output = l(t('Link'), link_cleanup_url($item['url']), $attributes, $query, $fragment);
   }
+  elseif ($formatter == 'link') {
+    $output = l($url, link_cleanup_url($item['url']), $attributes, $query, $fragment);
+  }
   // Build the link with a title
   elseif (strlen(trim($item['title']))) {
     $output = l($item['title'], $url, $attributes, $query, $fragment);