cck text field not working with custom formatter

wanting to be able to use the qr codes in views...

added a cck text field called "qr code"
in the custom formatter edit page... the previews are working perfectly

i can't get it to show up on nodes or views
admin/content/node-type/foo-bar/display have it set to the custom formatter option

i guess i could set up a rule to autopopulate the cck field with node title... and output it with some theming but... it seems like everybody else is able to use the custom formatter option to automatically generate the qr code from node title.

please help

and thank you for this wonderful module!