Is Conversion Value required?

Hi,

Thanks for this great module.

I'm just comparing the code that google adwords provides and that which is created by this module and there's a few lines missing as follows:

Google Adwords Code contains the following:

var google_conversion_value = 0;
if (200) {
  google_conversion_value = 200;
} 

I'm not sure what bearing this has and cannot find anywhere on the web whether this information is a show stopper.

Any pointers would be appreciated.

Regards
Steve