Problem/Motivation

It's always very irritating to visit a website and realize that important figures are not up to date, or worse inconsequent. E g the numbers of employees, the name of a service or a product. As a webeditor it's teadious to update all this information if it's spread out on the webpage in the content itself.

Proposed resolution

Bring in custom Custom Tokens Module with a UI for editors to manage content variables. Perhaps with common default values. Eg. Business name, contact info, num of employees.