Need help with CCk Fields

I am trying to create an entity definition that represents a new content type that I added ('initiative') which has a variety of cck fields (e.g. 'stage', 'award', etc.)
After creating the new 'initiative' content type, it automatically appeared on my ui list of entities to export (import); however the cck fields did not.
I thought I could simply create my own 'initiative' definition to include these fields. I modeled the definition more or less on the importexportapi_book.inc file.
The code is below, any guidance would be greatly appreciated.

function initiative_def() {
  $defs = array();

  $type = 'initiative';
  $def = importexportapi_node_get_def($type);   //this should pull in all the basic node info

  $def['#title'] = 'initiative';
  $def['#title'][0] = strtoupper($def['#title'][0]);

  $def['#xml_plural'] = $def['#csv_plural'] = 'initiatives';
  $def['revisions']['#csv_plural'] = 'initiative-revisions';

  $def['type']['#db_filter'] = array(
    'values' => array($type)   // this should filter the basic node info by the custom 'initiative' type
  );


  $def['revisions']['initiative_vid'] = array(
    '#type' => 'int',
    '#title' => t('Initiative Revision ID'),
    '#reference_entity' => $type,
    '#reference_field' => array('vid'),
    '#db_table' => 'content_type_initiative',
    '#db_field_unaliased' => 'vid',
    '#key_component' => TRUE,
    '#csv_hidden' => TRUE
  );

  $def['revisions']['initiative_nid'] = array(
    '#type' => 'int',
    '#title' => t('Initiative Node ID'),
    '#reference_entity' => $type,
    '#reference_field' => array('nid'),
    '#db_table' => 'content_type_initiative',
    '#db_field_unaliased' => 'nid',
    '#csv_hidden' => TRUE
  );

  $def['revisions']['initiative_stage'] = array (
    '#type' => 'string',
    '#title' => t('initiative stage'),
    '#reference_entity' => $type,
    '#db_table' => 'content_type_initiative',
    '#db_field_unaliased' => 'field_stage_value'
  );

  $def['revisions']['initiative_award'] = array (
    '#type' => 'string',
    '#title' => t('initiative award'),
    '#reference_entity' => $type,
    '#db_table' => 'content_type_initiative',
    '#db_field_unaliased' => 'field_stage_award'
  );
  

  $defs['initiave'] = $def;

  return $defs;
}

/**
 * Implementation of hook_db_def_tables().
 */
function initiative_db_def_tables() {
  $tables = array();

  $tables['content_type_initiative'] = 'cti';

  return $tables;
}