As a community manager, I would like to send a friendly welcome email to users who've joined the site recently to ask them how they're doing and encourage them to participate in the site.

I imagine a simple setting such as "Send welcome e-mail to new users [length of time] after they joined".

Let's define:
- What we want to encourage those users to do
- Some acceptable default text

Looking ahead:
- It would be ideal to empower community managers to measure the resulting activity that the email generates.
- Another way of extending this feature would be to allow community managers to specify a user role that would used like a welcome committee, so that welcome emails would come from users with a "welcome committee" role. That way, the welcome email comes from (and recipients can reply to) a specific human being instead of a black box address.
- We could make this email available on a per-group basis as well as site-wide one, so that when a user makes her first contribution to a group, she gets a welcoming email (though as I suggest that I imagine how many folks would hate getting Yet-Another-Email (tm).

CommentFileSizeAuthor
#3 welcome_handcraft.jpg23 KBezra-g
#3 welcome_iron-1.jpg57.02 KBezra-g

Comments

ezra-g’s picture

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Adding additional suggestion.

ezra-g’s picture

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Another extension.

ezra-g’s picture

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Typo correction.

ezra-g’s picture

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Per-group emails.

lisarex’s picture

Can this email take into account tasks they done so far? I def would like this email to reference the onboarding that's planned, since that will be more specific to the tasks they've completed: #1578164: Onboarding process for new community members

Would love this email to be configurable by the community manager and group organizers, as you say.

ezra-g’s picture

Starting out with a single email based on time time users joined is the fastest path to implementing this feature, but I would love for this email to take into account past actions - That kind of configurability would be a great fir for the proposed Onboarding module (API and UI).

ezra-g’s picture

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new57.02 KB
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Here are some example welcome emails:

welcome_handcraft.jpg

welcome_iron-1.jpg

lightsurge’s picture

Sorry, automated emails that contain static templated drawl longer than a couple of sentences make me groan with boredom ;) Clear basic mail-merge.

In your example I wouldn't have got past 'Thanks for trying Iron.io', largely it's easy to see with only peripheral vision from the paragraph and layout of the rest of the email that it's just as generic. Would anybody on here honestly read it?! I am actually interested to know! Am I just really impatient?!

The dynamic onboarding stuff sounds great because it's customised to me, to woo me in, prove there's something on that random website I signed up to yesterday that I already don't remember but I do now want to see. Trying to remind me of a site's greatness through an overwrought and clearly non-individual templated speech isn't going to work (if it portents to be from a real person who's apparently my new best friend... awful!).

I think without the dynamic stuff not to have it at all would be better. Just send out the access details and figure out how to inform them of the individual specifics of the great content on there later ;)

I remember some pretty good examples of reminder emails before, will try and root them out but maybe it was something like friendsreunited or facebook that send you out long lists of people who are just gagging to be your friend, the tech shops who send you out images of the new upgrades to equipment they know you have that's now old and sad, or the book shops that send you out lists of books similar to those they know you've read.

I guess as far as creating good reminders for users to make that initial login, that's all dependent on the wealth of information you take when you register a user, without putting them off.

dries’s picture

@lightsurge:While it doesn't work for you, it still works for many others. You may not be the norm. ;-)

lightsurge’s picture

Realise I've not been massively constructive there... maybe as a minimal start without getting too technical, a good welcome reminder might be simply to send out a list of the most popular open groups and their descriptions, maybe indication of membership and recent posts?

lightsurge’s picture

You may not be the norm. ;-)

@Dries lol yeah I accept that, I figure there must be a statistical reason that people still employ this method of engagement. But for me I suppose I spend so much time trying to engage people with these sort of technologies on an individual basis, though 1-2-1s, presentations, meetings, training sessions and the like where even individual emails can just sink down the pan, that it's become difficult for me to see how this would work, but I'm probably just pitching to quite a specific audience.

izkreny’s picture

I just wanted to chime in - BIG +1 for this one (especially on site level), I can see and need this functionality, BUT, whatever will ship with Commons would be (in my case) only template for making own specific version, of course, in non-English language - IMHO this could be the case with most other Commons sites too.

So, I think it would be great to just provide tool for community managers that they can easily customize - I don't see much benefit from wasting time on what to write in this message - just leave this to community site managers/builders.

Also, I'm little bit confused, this feature request looks like post-MVP to me. :P
At least looking ahead stuff...

P.S.
BTW, looking forward a lot to Onboarding module (API and UI) functionality, although IMO this is more specific to "immediately after registration" period, while this feature is more kind of "X length of time after registration", being X > immediately. :D

ezra-g’s picture

Also, I'm little bit confused, this feature request looks like post-MVP to me. :P
At least looking ahead stuff...

That's correct - Even though I'm laser focused on building out the Commons 3.0 MVP, I want to make sure we capture ideas that will help us to continue improving Drupal Commons long after its release :).

lisarex’s picture

Status: Active » Needs review

Here's a first draft I've written. Please review.
(Although I'd prefer if emails were sent as basic HTML, the initial release will probably be plain text)

Subject: Welcome to Grupal Droups, a Drupal Commons community

Dear Lisa,
Welcome to the Grupal Droups community at http://droups.grupal.org.
Your login is: lisarex@example.com

Let’s get acquainted
To help others get to know you, fill in your profile, particularly your full name, a picture (so people on the site can more easily identify you), and things about yourself you’d like to share with the community at http://droups.grupal.org/user

To get oriented
1. The home page shows the latest content, which you can filter as needed
2. Groups are where the good stuff like ideas, posts, comments and other content happen
3. Follow groups, people or topics to see their updates on your home page
4. As you participate in groups, you will automatically receive updates on new content, but you can adjust those at http://droups.grupal.org/settings
5. See something you like? Let them know by liking the content, comment or voting on answers or ideas
6. You will also see notifications on the site to show you around and help you get settled

And if you have any questions, contact the organizers at http://droups.grupal.org/contact.

All the best,
Drupal Groups team

P.S. If you forget your password, you can reset it on http://droups.grupal.org/user/password
lightsurge’s picture

Reads alright to me, pretty short and sweet and not over-familiar.

I quite like the new name in there for Drupal Groups as well.

Topcheese’s picture

It does look good, but then again we are not talking about brand new members, but members who have been so since X amount of days. Some site administrators may have collected some data in that time that can be used to send targeted information. If I'm not mistaken, a user is already sent a welcome e-mail right after signing up. If you're not planning on sending the user some targeted popular content in the e-mail, then there should at least be a link(s) to a start page like the above prototype.

Sometimes people don't want to take the time to log in, but they want to get straight to the action. Link to a page where people can get started with the most popular elements of your site, and you can also display useful site stats to them. It would be even nicer if it were configurable via the Onboarding UI to toggle it between member/non-member access and features. :)

ezra-g’s picture

Status: Needs review » Active
ezra-g’s picture

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spelling.

lsolesen’s picture

Version: » 7.x-3.x-dev
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