Union Binding Company is an independent brand founded on supplying snowboarders with the best snowboard bindings on the planet. Every winter season we rebrand our website to match the current product line of snowboard bindings and softgoods. With home base in both Colico, Italy and Seattle, Washington and front end design teams from Portland, Oregon, Union is truly an international company. Lets just say, we use a lot of Skype. Core UX design is supplied by Aaron Draplin of Draplin Design Co. with supporting graphics and web development by Brian Gonzales of Pairodime Productions. George and Joni head up logistics and Martino is the is the final voice of reason. In the end we team up to create a great digital marketing experience that is both engaging and informative.
Drupal is the best open source CMS period. We leveraged Drupal's ability to handel multiple languages, search engine optimization, dynamic content authoring, and flexible module and theming framework. This season we upgraded from Drupal 6 to Drupal 7 and enhanced the experience with mobile specific content.
Dealer Locator & IP Specific Information
We have distribution around the world with our product in thousands of retail stores so a huge focus was on our Dealer Locator. Our dealer locator is a set custom drupal modules hosted by Brand Apps. We used IP location detection to provide Dealer Information without initial user interaction.
We also utilized Smart IP Module to help us identify User location based on IP. This was extremely useful for display appropriate content to certain visitor from various locations.
Our site needed to explain key product features in various languages to accomodate our diverse clientele. Drupal helped us prepare content in English, French, German, Italian, and Japanese.
Intuitive Design and UX
Along the way - we ran into some snags with Drupal 7 and Internationalization. Thankfully there is an amazing community out there who we were able to share, contribute and exchange ideas about problems and resolutions through drupal.org forms and local Drupal User Group of Portland.