Translation of a static text in the theme

Hi,

I'm using the bluemasters theme and the front page is customised by the file "page--front.tpl.php" that uses a div to display some text:
Your text here

I have the site in three languages, and when I change the language the target text in the div is only in English.

Which would be the easiest way of translating this static text in the div?
I do not necessarily need to be able to translate the text via the administration interface, I can hardcode the text in the php front-page file, as long as I can hardcode it for each language(todisplay it in each of the three languages).

I;ve read a bit about the i18n apis and about the variable module, but could not really get to the bottom of it.

Thank you