http://code.google.com/p/google-highly-open-participation-drupal/issues/...
An elevator pitch (or elevator speech) is an overview of an idea for a
product, service, or project. The name reflects the fact that an elevator
pitch can be delivered in the time span of an elevator ride (say, thirty
seconds or 100-150 words).
Do some research on Drupal and its strengths, and come up with five
elevator pitches for Drupal, to help sell it, for example to the following
groups of people:
* Developers, looking for a flexible platform on which to build their
websites.
* Managers, looking for a low-cost and powerful solution on which to
build their next major project.
* Web administrators, looking for an easy way to deliver their content
(of any type).
Elevator pitches should be posted to the Drupal Marketing group at
http://groups.drupal.org/marketing-drupal for review upon submission.
To practice your pitch, try it on one of your friends who has never heard
Drupal and see if it's enough for them to grasp why they'd want to use it.
Resources:
* http://en.wikipedia.org/wiki/Elevator_pitch
Estimated time:
2-3 days
Comment | File | Size | Author |
---|---|---|---|
#16 | managers.txt | 1.22 KB | birdmanx35 |
#10 | developers.txt | 1.26 KB | birdmanx35 |
#5 | developers.txt | 575 bytes | birdmanx35 |
#5 | managers.txt | 554 bytes | birdmanx35 |
#5 | webadmins.txt | 616 bytes | birdmanx35 |
Comments
Comment #1
webchickThis task has been claimed by darkmongoose (couldn't find drupal.org username)
Comment #2
webchickComment #3
webchickdarkmongoose unclaimed this task, so it's back up for grabs.
Comment #4
webchickNow claimed by birdmanx35
Comment #5
birdmanx35 CreditAttribution: birdmanx35 commentedI have finished the elevator pitches; sorry it took so long (I haven't been at a computer for several days). I misunderstood the task and created THREE elevator pitches for the suggested types, but that shouldn't be a problem ;).
The files are attached separately so you can check the word count- they are all around 100 words.
Feel free to edit them and fix them as you wish- they probably aren't perfect, but I think they definitely get the job done.
Comment #6
aclight CreditAttribution: aclight commentedsetting to code needs review
Comment #7
Amazon CreditAttribution: Amazon commentedI think we should review these.
In particular the developer one doesn't really address most of the reasons that web developers actually use Drupal.
* Not having to write your own website software allows you to get more done, and do it faster.
* A web application development framework with good APIs allows you to extend Drupal to meet customers needs
* Lots of features you can download and add that you don't have to maintain
* Very strong community of programmers that provide a two way conversation in the development and design of your site
I'll respond to the other two later.
Comment #8
aclight CreditAttribution: aclight commentedHm...the title says create 2 pitches, but the task description says to create 5. You created 3. I'm not sure what we do--maybe we split the difference and just accept 3?
Comment #9
birdmanx35 CreditAttribution: birdmanx35 commentedIf you give me a couple days more, I can add two and fix the problems addressed. The title did say two, but I don't mind adding a couple more.
Comment #10
birdmanx35 CreditAttribution: birdmanx35 commentedI just fixed the developers one, thanks Amazon. I've never been a developer (only used Drupal as an administrator), so thanks for the perspective on that.
The attached file includes the original and the revised version.
If there are similar suggestions for the others, I can repeat the process- this fixing only took a few minutes.
Comment #11
webchickMarking "needs review" -- not sure how we missed that before. Also pinging the Marketing group to take a look.
Comment #12
bedrock@drupal.org CreditAttribution: bedrock@drupal.org commentedQuote from Managers.txt elevator pitch:
>Drupal is a free, open source content management system that many intelligent companies are using today
>to provide for their needs. It's easy-to-use mindset means that anyone with a little time can set up a powerful
>and efficient website. Drupal's many features and add-ons allows it to be used for a variety of website needs;
>perhaps for marketing, internal communications, informational websites, or for social networking purposes.
>Overall, Drupal is a good choice for today's companies of any size because it is free, easy, and incredibly flexible.
Some comments:
1. "many intelligent companies are using today" - tries to establish credibility, but fails to make a specific case for drupal (many companies use something else)
2. "easy-to-use mindset" - what is it, and why haven't I seen it in the two years i have been looking at drupal for my organization?
3. "a little time .. powerful and efficient" - I believe drupal requires quite some capacity in Php and templating/css to do something useful
4. "free, easy and incredibly flexible" - all cms's claim such
My suggested edits in haste:
drupal is a widely used open source content management system. Its power lies in the hundreds of modules and the active community which together build fast, stable and secure websites for any need.
me is marcomms manager - thanks to the drafter, and to the developer I work with who said "drupal is much more powerful" - why get a Smart when you can get a Hummer? ;)
((confusion whether manager is website manager or the marcomms manager who controls the budget?))
Comment #13
Amazon CreditAttribution: Amazon commentedBirdmanx35, nice improvements to developers one. Read it out loud to any technical people you know and see what they think.
I'll review the other two for you.
Comment #14
Amazon CreditAttribution: Amazon commentedFeedback on managers 'elevator pitch'
Managers like Drupal because.
Comment #15
birdmanx35 CreditAttribution: birdmanx35 commentedI'd like to edit that, and I certainly could, into it- however, at what point should I just hand this off to the marketing group to fix it? I mean, these changes aren't just changes, they are transformations.
Webchick, should I make the changes, or what? I certainly can, I just don't know if that's okay or not.
Comment #16
birdmanx35 CreditAttribution: birdmanx35 commentedAttached is a revised Managers.txt that includes the original and a revised version with some of the suggestions included.
Comment #17
birdmanx35 CreditAttribution: birdmanx35 commentedClosed, as per the task.
Comment #18
BioALIEN CreditAttribution: BioALIEN commentedThanks birdmanx35, having read through all of your pitches, I couldn't resist posting to stamp my +1
Sorry I couldn't be of help earlier in the task!
Comment #19
Caleb G2 CreditAttribution: Caleb G2 commentedGood work. Besides the obvious benefit of having simple, concise, and targeted 'elevator pitches' to put in promotional materials/discussions, thinking about Drupal from the perspective of benefits-it-has-for-varying-audiences -- is very likely to have the trickle down effect of helping to keep Drupal's development cycles more user-driven than it would be otherwise. :-)
As an aside, I've had good results from referring to Drupal as a "framework" rather than a "Content Management System (or even worse a "CMS"). The people I'm talking with seem to more immediately comprehend what Drupal is this way. I'm guessing because "framework" is a concept they already understand, whereas "Content management system/CMS" is not. A seemingly small thing, but it's allowed me to dive right into explaining Drupal itself rather than having to remedially "educate" people about what a "content management system" beforehand.
Comment #20
ugerhard CreditAttribution: ugerhard commentedIf added a handbook page for these elevator pitches at http://drupal.org/node/220314