dynamic search copy with drupal
deverman - December 15, 2007 - 14:56
Hello,
I found this podcast and presentation from Marketing Sherpa about landing pages:
http://www.marketingsherpa.com/article.html?ident=30201
One of the things it said was the best for conversions are "PPC Search Dynamic changes" where you take the search terms used to find the page and show them on the landing page along with say the search engine logo to reorient the user that the page is relevant to their search.
Is there anyway to do this in drupal easily? I couldn't find a module. Maybe it can be done with a block of php?
- Brent
Highlight module
http://drupal.org/project/highlight could be extended to do this, but doesn't yet I believe.
Approaches to highlighting incoming searches tend to parse the value for
$_SERVER['HTTP_REFERER']to determine the search strings then replace page occurrences of them with highlighted versions.I found these two modules
I found these two modules which must have the code to parse for the search words. These would help in creating a module:
http://drupal.org/project/search_engine_referers
http://drupal.org/project/search_keywords
finished ?
hi,
any more information ?
how to do that in drupal ?
Thanks.
somewhat
We have created a module internally but I have not time to release it. Haven't fully tested it either.