By robin monks on
We are in need of a new leaflet/pamphlet design for OSCOM, etc. We've run out of the current design, and rather than print a large amount of a slightly outdated information booklets, it has been decided that an entire new design will be made, complete with new text and appropriate screen shots.
The goal is for people to "see" themselves using Drupal. We're calling all Graphics Artists and Wordsmits to look at existing resources and make the best info source any CMS has (we are the best, right? Right!)
Comments can be made here, or sent to Andre Molnar, who is supervising this effort.
Comments
Focus
Here's a link to the current leaflet (PDF).
When I got the leaflet, I showed it to my family... they were very impressed, but handed it back to me after reading saying "Yes, but what does it DO?". I have experienced similar problems explaining to 'normal people' what Drupal is and what it does. The current leaflet assumes the reader is already looking for a CMS and simply needs to make up his mind about which one to pick.
Do you think that is something we should keep, or should we have a little section about "What is a CMS?" which compares the traditional page-based website approach with a CMS-based solution?
--
If you have a problem, please search before posting a question.
One Leaflet, different views.
Perhaps have a tri-folding leaflet, which when opened would show 3 'sections., and offer different info on front and back.
When Opened...
And on the front, point out features such as taxonomy, etc and a more broad description of Drupal. On the very back, list some popular sites that use Drupal.
Just some thoughts.
-----------------
Josh Stevens
Nautilus7 Design | www.nautilus7.com
I like that idea,
I like that idea, remembering that we should have good visuals in there too.
Robin
--
Robin Monks / Socials
I build teams and technology for positive change.
Last leaflet
It's a bit hard to judge from the PDF, so here's how the last leaflet worked as you folded it open...
Standards-
Accessible
Modular
Stable
Free
...
Standards-Compliant
(text)
Stable
(text)
Supported
(text)
...
Corporate sites
(text)
Community sites
(text)
Campaign sites
(text)
...
Standards-Compliant
(text)
Stable
(text)
Supported
(text)
...
Drupal Modules
(diagram)
Drupal Core
(diagram)
...
Taxonomy
(text)
Collaborative book
(text)
Syndication
(text)
...
--
If you have a problem, please search before posting a question.
Some questions I get
This looks to me like a great approach! There are quite a few people out there who just don't get the idea of dynamic websites, period. Do a google of "web design" and the vast majority of the companies are offering static sites, charging by the page.
So what are some of the things people need to learn? This is something that we, as designers of (mainly) Drupal-powered websites, are trying to wrap our brains around. Here are some things that seem like high points:
Is this the kind of thing you're considering?
===
Laura
pingV
_____ ____ ___ __ _ _
Laura Scott :: design » blog » tweet
Good Stuff
Thanks for these points Laura.
If you - or anyone - wants to catch up on the discussion thus far you can read this drupal-docs mailing list thread.
I've expressed a desire to focus on what the benefit of Drupal features are for potential users. Not unlike the points you have included here.
andre
Yes!
Fantastic Idea.
I like how it reaches out to different targets, but in such a way that the information is valueable to all of them.
What is it? Why is it better in layman's terms. Why is it better in geeky terms.
andre
Very good point
The "yes... but, what does it do?" question is critical.
It really does come down to a decision about who the target is for this particular version of the document. Primarily we are looking at the OSCON crowd and I think we can assume that they have at least heard of CMS'.
Still, we should be conscious of making it clear - whether overtly or otherwise - what Drupal IS.
e.g. Building a world class corporate, community or personal site has never been easier. < - - says Drupal is a tool to help you build a world class site.
Just thinking out loud.
andre
Front pane
The front should be Drupalicon.. underneath: "Hi."
I like playful product information like this would be.
Best,
Matthew
Have a great day™
Here is a cover
I think we should build on the other ad we just made.
Here is a concept, only replace the icons with the ones from the print ad.
http://www.captivereef.org/files/drupal.png - how can I attach this?
Best,
Matthew
Have a great day™
Hmmm, the effect was lost.
Hmmm, the effect was lost.
Perhaps with the ad background/icons?
Robin
--
Robin Monks / Socials
I build teams and technology for positive change.
I tend to agree
In the interest in creating consistancy in marketing materials should we consider re-purposing the recently created magazine ad for the cover of the brochure/leaflet/pamphlet? (Have a slightly modified version to fit the different dimensions).
"What do so many on-line communities have in common?
Drupal.
Find out why.... etc."
Once again we could include site names in the background.
Thoughts anyone?
andre
Mockup
I was asked from Andre Molnar to post this to help us get this going.
Here is a Mockup based on the old layout
and Chris Messina's factoryjoe new Druplicon
Wordsmiths wanted to help improve with the new text.
all suggestion welcome. don't shoot the messenger.
http://www.programguru.com/pamphlet.jpg
drupal.org to big
drupal.org overpowers it as it is now.
I 'see' Drupal and drupal.org at the same time and the icons 'feel' forced into a smaller space.
How about you remove drupal.org from where it is, drop the graphics down a bit and center between Drupal and 'standards compliant' Put drupal.org at the bottom. Like at the point of a triangle or arrow with the descriptive words pointing to drupal.org
This way we start with Drupal and end up at drupal.org after reading all those nice descriptive words.
-sp
---------
Test site...always start with a test site.
Drupal Best Practices Guide
-Steven Peck
---------
Test site, always start with a test site.
Drupal Best Practices Guide
Less than a week to go + Update on work in progress
Just a reminder to those intested in helping out on this project - we will require having all copy/text for the leaflet written no later than the 15th. We will still have a little time after that to fine tune the writing, but it will be on the 15th that we hand off work to the Graphics people to do their magic.
A project page has been created to officially track the project. It includes the project specification and some work in progress.
Please take a peek at: http://drupal.org/node/24384
Posts and/or contributions made there are also sent out to the Drupal-docs mailing list.
andre