Hello,

A friend of mine who is good in Drupal theming wants to sell some themes on-line. What do you think will be a nice price fore one theme? He suggests $5-15.

What do you think is a reasonable price for that? And will you or your friends buy some?

Comments

Brian@brianpuccio.net’s picture

I really think it takes longer then an hour to develop one high quality theme and make sure it works across all browsers. I wouldn't want to work for $5/hour. I think the price is a bit low.

Unless of course you plan to sell the same theme to more then one person. Then what is to stop people from sharing your theme and not paying? (Aside from honesty.)

fkdsfodsf’s picture

I agree with Brian.

I know css/html very well and it took me 20 hours + expert help from n7 to create a custom template.

Of course this was my first attempt. But even if you were an expert in the drupal theme system I would assume it would take 5-6 hours to make a quality template.

Bèr Kessels’s picture

If you find any developer that really woerks for the money and not the credits, you should calculate approximately 20 hours @ 40/50 Euro . That exludes the actual design of the "corporate identity".

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[Bèr Kessels | Drupal services www.webschuur.com]

soupp’s picture

The Idea is to sell the same themes to as many persons as possible. Just like a royalty free stock photo.

Actually that's why the price is so low. So if it will save my day working on theme, I'd better buy it for reasonable money (say cheap :) ) and will take a rest in the park nearby...

And of course there is an issue with unauthorized sharing. Any ideas how to avoid it?

soupp’s picture

I aggree with Bèr for custom themes: 40/50 EUR an hour is modarate price for that.

holger’s picture

40 Eur/h are a real and suggest prices in IT-Webworks (means in Germany) but you cannot commercialize a theme by prices like this for masses - for individual themes will it be a standard.

I am also interested in high quality themes like friendselectric or kubrick but adaptability won't be a justification for those prices.
If you create new individual themes for drupal it would be great to set those to genereal public licence ... it's my mind but i wish you good luck for your project. Is there an URL to your project?

greetings from germany, holger

Drupal Experience http://cms.stnetwork.de

AndrewE’s picture

I would be interested in buying some new themes. I really like Drupal as a CMS but I find myself looking elsewhere becasue Drupal lacks the choice of 3 column themes that some of the other portals offer. If I was any good at theming I would stick to Drupal no doubt about it.

So yeah I would be interested in buying some templates if they are around $10.

mechanical i

robertdouglass’s picture

If you want to sell non-exclusive licenses, I even think $50-$100 would be a fair price as long as the themes are really good. If you offered some template based customization (such as a color pallette) then you could easily justify charging that much. If I could get a color-customized theme that had a layout and feel that was different than anything in the drupal.org repository for $100 I would probably buy it. I'd then spend $59 getting a logo from http://www.gotlogos.com/ and I'd have a complete design for under $200.

You would need to have your customers sign a license agreement that forbade them from sharing your templates. Point out to them that it is not in their best interest to share them anyway since it would dilute the originality of of them.

I wish you luck in this venture and would be happy to take a look at your work and comment on it before you take it live. This would be a very healthy business to have in the Drupal biosphere.

- Robert Douglass

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soupp’s picture

Thanks everyone for your posts. It's inspiring! The project is on track now. We hope to complete some works for public preview in one or two weeks. There will be at lest 10 themes to start. Plus at least one will be contributed to drupal.org repository with GPL license of course.

Extra theme customization (as color altering, logo insertion or whatever) is planned at beginning so it will be there too.

Any further comments are highly appreciated.

robertdouglass’s picture

There are a number of projects going on where users of a site would get to choose a theme for various uses: og, blogtheme, and the yet unfinished and unannounced sites module which allows content from one site to be distributed over many domains. In each of these cases I can see clear business models for letting users buy their themes so do give thought as to how your product can be sold through affiliates.

- Robert Douglass

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trekid’s picture

Soupp, I'm also interested in buying - any news/status? thanks

mrgoltra’s picture

up to $100.00 for a good theme

istryker’s picture

To buy a good drupal theme you are looking to spend $200-300. Theses themes have

  1. A Professional Themer, spending 40-60 hours (thats like someone with little to no experience 100+)
  2. Have custom theme settings
  3. SEO search engine optimized
  4. Are each to intergrate with other modules, such as Ubercart and E-commerce
  5. Think of the options, if you spend $50-100 for a theme or download one free, then you will spend another 10-20 hours altering it so the shopping cart, checkout etc looks good. Or option B, spend $200-300 for one that already took that stuff into consideration.

  6. 1-2 Hours of Services to help you get your set up

Again, if you want a custom theme, one that is unique, you'll spend $2000-3000 easy. In the near future, 3rd world countries will be selling them for under $500 (but probably with little to no support).

A good site to look at is Themes 24/7 @ www.themes247.com.

Cheers,

iStryker