'Content is going to be viewed' not triggered properly

1. Import rule.
2. View frontpage (i.e. example.com/node) - rule is triggered.
3. Enter to a single content (i.e. node/1) - doesn't work

array (
  'rules' => 
  array (
    'rules_default_rule_1' => 
    array (
      '#type' => 'rule',
      '#set' => 'event_node_view',
      '#label' => 'Example rule',
      '#active' => 1,
      '#weight' => '0',
      '#name' => 'rules_default_rule_1',
      '#conditions' => 
      array (
      ),
      '#actions' => 
      array (
        0 => 
        array (
          '#type' => 'action',
          '#name' => 'rules_action_drupal_message',
          '#info' => 
          array (
            'label' => 'Show a configurable message on the site',
            'module' => 'System',
            'eval input' => 
            array (
              0 => 'message',
            ),
          ),
          '#settings' => 
          array (
            'message' => 'Rules is working.',
            'error' => 0,
          ),
        ),
      ),
    ),
  ),
)