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| Project: | Advertisement |
| Version: | 6.x-2.x-dev |
| Component: | ad module |
| Category: | feature request |
| Priority: | normal |
| Assigned: | Unassigned |
| Status: | postponed |
Issue Summary
Hi
is there a way to build targetting depending on cck, I know adgoip is there(very cool by the way)
what about cck or profile field? why cck? because:
it will increase targeting especially when you have community oriented site. example let say on your user profile you put option where people can put their interest example soccer
then on ad manager when someone open an ad, he can choose to target that keyword interest (another functionality can even tell him how many people putted soccer on their profile) so that he know approximatelly how many people he will touch. same for Male, female , in relationship etc...
a very good example is facebook.com/ads http://www.facebook.com/ads/create/
Notice how you can target in function of what keyword are present in the user profile (that's very targeted ) very close to behavioral advertising
Comments
#1
+1 on the feature
-1 on the hyperbolic issue title
#2
Bumping the priority to normal and updating the title to better reflect (my understanding of) this feature request. I am most interested in seeing this implemented as a third-party plug-in (an external project, not part of the core ad project), utilizing existing adserve hooks.
#3
Moving to the latest development branch. I'm interested in seeing a new ad_cck project created that allows anyone to build their own advertisement types using standard CCK fields. Postponed until I decide to move forward on this myself, or someone offers funding, or someone contributes a solid patch (better yet, opens a new project for this).
#4
+1 for this crucial feature
I think the original request was that if Tom listed among his Profile interests (or Profile tags) "soccer" and if Mary posted an ad with a tag "soccer", then that add would be displayed to Tom and all others who listed soccer in their interests. (of course such adds would be more expensive, which means that the number of users and the corresponding price per each narrowed down tag (or a combination of tags and GeoIP) would need to be calculated dynamically and displayed on the spot) This is a basic request to emulate Facebook's targetted Advertisement feature.
Have there been any developments in this direction? This would really be a killer app for drupal sites.
subscribing...
#5
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#6
i am wondering do you think we can build something where in the profile (content profile module) have his taxonomies
we can use panels for content profile, and on the right or left page we display related content (ads) basically ad with the same taxonomies as content profile
i m not sure if i described it well
#7
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#8
Given the existing wealth of drupal, this could be pretty easy to put together.
Maybe some of the existing codes could be adopted from many "Similar-by-term" recommendation kind of modules. See http://drupal.org/node/323329
It could work pretty nicely: When end-users create an Ad node, the question "Show this ad to members with interests in:" could be basically a taxonomy field (tag or category). Once posted, other users who's content profile taxonomy fields matches (or is loosely similar to) that of the advert node, would see this ad in the block.
Another thing to think about is the factor by which the price of advert would grow depending on the granularity... i.e - depending on the number of Vocabularies used, number of tags entered, etc. Thus, each vocabulary id could be given its custom coefficient because the use of some vocabularies gives better granularity than others ("Gender" vocabulary (50%/50%) would not yield the same kind of granularity as "Interest" vocabulary, which is a lot more narrowed down and therefore should be more expensive. Therefore admins should be able to give "Gender" vocabulary a lower coefficient). In case of tags (like interests), the more tags are used, obviously, this should also have a multiplying factor on the price of advert.
(I'm also wondering if this would be possible with Views2? But that would probably be a performance overkill... Has anyone tried this?)