Where should I place Metatags for SEO?

Hi,

Have a look at http://drupal.org/project/nodewords where you can add your meta tags directly to pages.

Meta keywords don't mean anything to the search engines, at least they don't influence the rankings.

Meta description is only helpful to increase the click-through from the SERPs to your website, so write several sentences with the benefits (and the long tail phrases) surrounding the contents of the page. Obviously, you'll need a unique meta description for each page.

However, a much more effective optimization technique is to craft great titles (title tags) with the help of the Page Titles module. It'd allow you to rank for more phrases and, again, convert searchers into visitors.

The page title should be include the main phrase in a long tail variant (i.e., small dotted widgets) and a benefit, and maybe even a call to action (ideally), e.g. Get the small dotted widget to please your family

Obviously, the actual page name (title in the form) can be more descriptive. If you choose to include a benefit and a call to action there, too, then you can differentiate the benefits and the long tail phrases slightly.

But enough about the page title.

Here are more tips for Drupal SEO, in addition to the NodeWords and Page Titles modules:
- use the provided robots.txt file and add a few more links to block: comment URLs, /feed for almost any page, etc
- Pathauto to create friendly URLs (permalinks). You can change them in the settings (as default, content appears under /content/page title). Ideally, though, if you are crafting an awesome article, a much shorter URL with the main keywords might be more useful. Thus, automatic paths for many pages, short URLs for awesome stuff that you want to be shared via email, IM, Twitter, etc.
- Services Links helps your useful pages to get bookmarked (only show sites relevant to your own, don't aim for most popular sites): it'd help the traffic and links from the visitors.
- Google Sitemap module (I think XML Sitemap is the one I used), if you want to use Google Sitemaps. It'll help indexing, but won't help ranking. Useful for a site with many pages, though you still need plenty of links to the website and deep pages to get indexed: beats Sitemaps any time.
- GlobalRedirect module, if you have several URLs pointing to the page (don't really need it, unless you made a mess of a website or moved from WP) and you only want to show one version of the article

Also, you may want to:
- link to related articles/pages either by means of Views or "Related articles" modules
- use the Node Reference field in CCK to link to more related pages from almost any page, if the content allows (i.e., only do it, if it helps the visitors find more useful information)
- use subheadings (h1-h4 tags) to split the longer articles into subsections to make them readable and to get slightly more targeted visitors

Yura
Doing website usability reviews and providing link building services.