By arnaudfischer on

Hello, I am planning on adding an Opt-in form to www.glamfree.com. I do emailings using VerticalResponse, manage the accounts with salesforce.com and the site is migrating to Drupal.

Can you recommend a direction?
1) - Should I use the regular VerticalResponse Web form?
2) - Is there a better SalesForce app?
3) - Should I use a Drupal modul such as http://drupal.org/project/optin or http://drupal.org/project/constant_contact or better?

Thank you very much for any insights.

-arnaud

⋅ Categories: Drupal 6.x, Drupal 7.x

Comments

Slovak’s picture

Slovak commented

watching

abowers’s picture

abowers commented

We use Drupal 6, SalesForce, and Vertical Response (with the SF - VR integration). I think we use SalesForce to manage our lists, and VR to send the e-mails as well. Our simple solution is to use the Web-to-Case and Web-to-Lead HTML forms (you can add them as content - a page or a block - just be sure to make sure that your filter input is set to "Full HTML", and create a separate "Thank You" page to return back to). It works well enough, though we do have an issue with duplicates, and I am currently looking for a better option. We rely on the VR/SF functionality that allows them to opt-out. One nice thing about keeping it in SalesForce and Vertical Response is that you can integrate it with Google Analytics, and you can use the Google Analytics module for Drupal to get all of your data in the same place. Since the actual form is on our web domain, we can also add in the url when creating our Google Analytics goals, so that we can see how many people are going to the page, but not filling in the form (reaching the "Thank You" page).

I'm currently researching our options for decreasing duplicates, since we are seeing a bunch of them, though I understand that you can get AppExchange tools for that on the SalesForce end.

Depending on which version of Drupal you are moving to, you may not be able to use specific modules. If you are looking for something simple, using the Web-to-Case and Web-to-Lead form as added content in Drupal may be for you. Then you can look around for modules and see if there is something better. If you can get it done easily enough without a new module, I would go that direction - one less module for you to maintain. But, if you find a module that really meets your needs, they can be great and really easy to use.

arnaudfischer’s picture

arnaudfischer commented

Thank you abowers. I'll play with it and report back. Fully appreciated help!