javascript in view fields

Hello,

I am relatively new to views theming and trying to create a view for an auction site. For the product view, there is a field for a timer that shows "auction expires in... x seconds". In the expanded node view, I have written a javascript for the timer countdown but can someone give me a pointer to extend that some functionality to a view.

I am describing what I've done already...
For the node view, I created a function like this...

drupal_add_js(array(
			'Auction' => array(
				'expiry' => $node->auction['expiry']
.....
drupal_add_js(drupal_get_path('module', 'auction') . '/auction.timers.js', 'module', 'footer');

When I created a product view, I edited the ***expiry.tpl.php file to add the same set of stuff...

drupal_add_js(array(
			'Auction' => array(
				'expiry' => $row->{$field->field_alias},
.....
drupal_add_js(drupal_get_path('module', 'auction') . '/auction.timers.js', 'module', 'footer');

<?php print $output ?>

Now what I am stuck with is the fact that the $output variable is NOT the one affected by the javascript at all and obviously not showing anything... Maybe this sounds extremely easy for someone experienced... Please help out...