Changing node.tpl.php to display bloglines button

Hi ... I am trying to add a bloglines button to the node.tpl.php so people can subscribe to the site. An example of the code can be found here:

http://www.bloglines.com/about/subscribe

It turns out normal HTML, but when I put it in the node.tpl.php file nothing shows up. I think it has to do with the fact I need to "print" the html in PHP, but I cannot figure out how to do it.

Thanks in advance for any help.