URL Rules do not work because they are relative form the drupal basepath and should not include http like the help suggests

When you specify Display advertisements from this channel on specific URLs: the help text gives incorrect instructions.

The help text currently reads:

Enter one URL per line, including the 'http://' or 'https:/'. The '*' character is a wildcard. Example URLs are http://www.example.com/blog for the blog page and http://www.example.com/blog/* for every personal blog.

This is wrong. The help text should be changed to read:

Enter one URL per line, excluding the 'http://' or 'https://'. The '*' character is a wildcard. Example URLs are blog for the blog page and blog/* for every personal blog.

Thanks,
Jerod