301 redirect

Hi can somebody please help me with this.

I want to catch traffic for a niche search term under blood pressure searched for in a certain city. For instance, as an example lets say I saw the bp newbridge was a used search term. I tried to buy it as www.bpnewbridge.co.uk etc but was taken as was similar with a hypen. But www.b-p-newbridge wasn't. Is it posssible to but this domain name and use 301 redirect to my actual branded site that will be about healthcare. I want to catch the traffic and build a nice brand too. Do the searchengines see b-p-newbridge as bp newbridge like I think they will.

Thanks