Addressing the business motivations behind Drupal as a choice of platform.

Folks, I just went a full circle evaluating whether my website should feature on the Drupal Showcase, and in the process, discovered that Drupal.org does very little to communicate with business decision makers.

If you look at the home page of Drupal.org, you have the following sections:

1. top navigation: Entirely targeted at someone who is already into Drupal.
2. webcast on installing drupal 6 - good, but doesn't yet address why someone should choose Drupal.
3. The middle of the banner section talks about Drupal, but doesn't answer the question - why drupal?
- http://drupal.org/about attempts to address the question, but in the list, has, Community web portals, Discussion sites, Corporate web sites, Intranet applications, Personal web sites or blogs, Aficionado sites, E-commerce applications, Resource directories, Social Networking sites. While this is a good list, it doesn't go deeper into why Drupal is a good commercial decision.
4. The rest of the front page is a stream of items promoted to the page, sticky and non sticky.

The point I am trying to make is that the website does a great job of communicating why Drupal is a sound technical decision, but there is absolutely no reference to why this is a sound commercial decision.

Taking a look at other licensed and paid for CMS platforms, we find there is a section talking to the commercial decision makers. The motivations are very different. Attached are 2 screenshots - one of Zestos - the front page talks entirely to the business decision maker, and one of alfresco - which has a page with business speak. I have drawn red boxes around the business speak. Please ignore the colour loss in the screenshots.

While technologists often recommend a platform, they wait upon the business decision maker to endorse it. A page that talks about the user and business benefits will be very helpful.

I've opened this issue to see if the webmasters on Drupal.org have an interest in progressing a line of communication that addresses the business audience. I am happy to donate time to this effort.

Thanks
Srini