are there any plans to integrate the groups segmentation features in Mailchimp? I see there is a collection of API functions for this is MCAPI.class.php but it looks like nothing is taking advantage of them in the mailchimp plugin. Or am I missing something?

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davyvdb’s picture

davyvdb commented
Category: feature » support
Status: Active » Fixed

As far as I know segmentation in MailChimp is creating a "saved filter" (like smart groups in iTunes) on your subscribers. So this is a mailchimp feature and is already possible in the UI of MailChimp.

nwe_44’s picture

nwe_44 commented
Status: Fixed » Active

That's true, except Mailchimp makes a distinction between normal mail merge fields and groups. Currently EMF Mailchimp only exposes mail merge fields, and not Mailchimp's groups feature, so there is no way of syncing that profile information. I've gone through the module and there are no calls to the MCAPI methods that implement these features.

One difference between mail merge fields and groups is the option to use checkboxes, unavailable in other mail merge fields, which allows you to choose multiple options within a category. Here's mailchimp's marketing spiel on the subject http://www.mailchimp.com/blog/using-groups-to-manage-your-lists/ and there's a video on this page that explains it better than I could http://www.mailchimp.com/features/power_features/segmentation

As far as I can understand it, mail merge fields are designed to contain biographical data, age, name, location etc, but groups contain desire data; I want to see only news and not sales offers.

Again, apologies if I'm missing something.

chrism2671’s picture

chrism2671 commented
Category: support » feature

I think this is actually a good feature for managing larger lists. For example, on our reg form we ask people for their interests, which are checkboxes. They can have multiple interests. The list is >50,000 people, so targeting correctly is important to make sure people stay on the list. We'd like to use groups for that. At the moment, we are using groups, using a heavily modded version of the mailchimp module, but it would be nice to streamline it and swap to open source code.