Update generic Drupal brochure and publish

I can help with this, just need the .ai file if it's still available.

Having reviewed Steven's updated one-sheet, I have a couple of design-oriented comments:

- We should not be using bitmaps or rendered typography in a PDF. We do have vector-based versions of the wordmark available at https://infrastructure.drupal.org/drupal.org-style-guide/logo.html and all of the typography uses standard typefaces.

- I 'm not sold on the "Ready to Get Started" in italics and the use of the Druplicon, which don't fit in at all with the new brand identity. I'd prefer the footer be removed completely, or replaced with something much simpler.

- My understanding is that we have someone working on updating the copy, and I am more than to review it.

Hi George,

Thank you for the feedback.

This PDF was a conceptual version that I created in Photoshop, simply because I can work faster in PS. I had always intended to re-render the final version in InDesign and would employ proper vector graphics and typography. As a side note to that - I don't have the exact fonts specified by the design guide so was substituting the best that I could. I'd appreciate any guidance on how we can address that.

I, too, was initially hesitant to include the Drupalicon because I hadn't really seen it used in the redesign, but on the flip side I hadn't heard that it was being abandoned either. I have no qualms about taking him out.

I am a fan of a call-to-action of some kind, from a marketing perspective. Whether we change it to "Get Started Today" or "Learn More" even make it community-oriented with "Join Us", I think we should have some kind of "what do I do now?" response. But it can also be deemphasized compared to the url - I'll play around with that a bit in my next version, once I get the copywriting feedback.

I also intend to improve the design elements - specifically, the case studies and romance paragraph blocks are uninspired, but I felt hesitant to do too much with them until I felt more sure of the content. (And because Lisa was asking me for an update LOL).

I've added all of the content to the shared Google doc, and I created a "Goals and Guidelines" section at the beginning to ensure that we are all on the same page.

Please feel free to edit the Guidelines, or post comments/ideas into the "General Comments" area at the bottom of the document.

Hi, this looks good. I've asked some Tim who is doing some Drupal marketing to weigh in.

The only thing I would add is the industry expertise the Drupal community and specifically service providers have in building:
Education
Non-profit
Publishing
Media
Government
Enterprise

It's not just the software, it's the experts that can develop the best websites in the world in these industries that make Drupal great.

Kieran

I wanted to offer a few suggestions on the text, as a relative newcomer to Drupal.

1. WordPress advertises that their installation takes 5 minutes --- and I think that saying that a Drupal site takes "hours" to create might discourage a novice. Would it be reasonable to change that to "minutes"?

2. I'm not sure of the intended audience for this brochure, but the "Summary Points" felt like they were aimed at developers. I took a shot at putting that section into more lay-friendly terms (below).

---

NOVICE? EXPERT? DRUPAL WORKS FOR EVERYONE
Drupal is as customizable as you need it to be---create your own starter website within minutes, or configure Drupal's powerful features to your satisfaction. Drupal's modular framework will grow with you as your website needs evolve.

DESIGN FLEXIBILITY
Select one of Drupal's more than 750 existing visual themes, or create your own interactive design to engage users and increase traffic.

YES, YOU CAN DO THAT WITH DRUPAL
Drupal's modules handle everything from multimedia galleries to shopping carts to community forums. Choose from thousands of contributed modules or write your own.

STREAMLINED USER MANAGEMENT
With customizable user roles, Drupal makes it easy to restrict or grant access to features and content.

SECURITY IS A PRIORITY
Drupal's mature, stable code provides effective protection against security threats. And our dedicated security team is constantly on the lookout for new security issues as Drupal expands.

COMMUNITY SUPPORT
Get help, share ideas, solve problems, and contribute code in a thriving worldwide community of users.

INDUSTRY EXPERTISE
Our community of expert developers can offer perspectives on using Drupal in a wide range of industries, including publishing, government, news media, education, and the non-profit world.

FREE TO USE
As open-source software, Drupal is 100% free for you or your organization.

Closing old issues. Please re-open if needed.