Last night we discussed that there is not a critical bug for the lack of a marketing plan for d7. I will not make it critical but we /need/ to use the momentum for the D7 release. The next release might be 1+ - two years away and missing this oppertunity is a mistake

We are good at what we call "traditional" marketing, twitter, slashdot, cnet, digg etc. But if we want to reach beyond our usual audience that knows about drupal we have to use (for us) non traditional media as well. Fo proprietary software vendors btw, it is the other way around, they are good at old media and just catching up on new media.

So we need to make the D7 release rock worldwide, everybody should learn how to spell "D R U P A L" that day.

We need different people who can coordinate events. And people that come up with crazy ideas. Firefox can be seens as an example with viral videos, max number of downloads in a day, ads in the NY Times.

So who want to help with ideas?
* all day camroulette with people with druplicons on their head
* a druplicon made up of names (ascii arts) of sponsors, coders in print media
* download via the piratebays en go after firefox's record
* in every state/country a drupalcon release party
* all trending topics on twitter be drupal related (#drupal #d7 #release #cms #best ...)
* ...

And who wants to help coordinate to make this happen?

CommentFileSizeAuthor
#14 drupal-has-a-posse.png23.01 KBrschwab

Comments

LaurentAjdnik’s picture

LaurentAjdnik commented

+1

Blooniverse’s picture

Blooniverse commented

Yes, I could help with coordination [in a time limited way, obviously].

A few sample ideas for a start:

Twitter emo/fun messages:
  • [Drupalution] #Drupal = #Solution! Fruity Evolution. Peppery Revolution. Add cinnamon, modularly. \#drupalcon #text
  • [Druballad] #Drupal, oh aching heart: Ur fruits of evolution r modules spiced w/ cinnamon & sugar. \#drupalcon #text
  • [Drupalla] Go w/ #Drupal 2 #Walhalla! Fruity modules wait there, yummy — spiced with blood & sugar. \#drupalcon #text
Keyword Landing Sites like:

Important might be, as I find, to organise activities completely outside of the branch (digital economy: ict/web) in order to reach people one wouldn't reach otherwise!

…
…

roliekan’s picture

roliekan commented

Hulp is wel iets waar ik mij voo rin wil zetten om een en ander te coordineren, als ik verder nog wilde ideen heb laat ik het horen

swentel’s picture

swentel commented

Or maybe a druplicon stereogram :) http://realize.be/image/random-photos/druplicon-stereogram

SqyD’s picture

SqyD commented

Some more:

Creative
- Song contest. Must be an original recording under a liberal CC license.
- Video contest. May or may not use songs from the song contest.

Media offensive:
- A wiki page full of hashtaggs Digg, Like this, +1, Hashtags, Thumbs up widgets and what not.
- Would be nice if a short url like http://drupal.org/7 would be pre announced and reveal a nice landing page on launch day. Good for twitter, print, posters, stickers and what not.
- Twitter and facebook are nice but let's also target local (tech) news gatherers like techblogs, print media, local media. A pre release of a presskit would make a simultaneous multi lingual release possible.

My 2 cents

PS: can we at least make this "major?"

criz’s picture

criz
he/him
Location Vienna/Austria
commented

+1
great ideas so far, my favs:
- releaseparties in every country/city
- landing page with all information for press (if possible multilingual) and aggregation of the buzz (pics from parties, twitter messages, geomashup, congratulation videos on youtube, download counter?...)
- special facebook page of course
- and some other crazy viral stuff ;)

dmitrig01’s picture

dmitrig01 commented

Release parties are hard because Drupal 7 doesn't have a scheduled release date. But they're an excellent idea!

SqyD’s picture

SqyD commented

What about a 48 by 85 meter animated Druplicon?? (help needed)

I work at KPN. The KPN building in Rotterdam is equipped with 896 (22 by 41) green lights that can be used to display animations. Some examples:
- http://vimeo.com/8529595
- http://www.youtube.com/watch?v=rrVFbNbddJ0
- http://vimeo.com/14954934

Graphics is not my expertise so I would like to crowd source this.
We need one monochrome bitmap (.bmp) with the following specs:
One frame is 22 wide x 41 high.
One animation is max. 1012 pixels wide = 46 frames.
Please attach your submission in this thread or send it to me: sqyd@sqyd.net

I have permission and funds for a 4 hour timeslot. Time allocation is flexible so when we have a date I can give a go ahead.

bertboerland’s picture

bertboerland commented

this would be the coolest thing ever! period!

apart from the fact that we need to organise in other countries as well, other activities as well, this should be done! way cool.

paul, can je contact me (private email address) so we can get this rolling?

only downside is that we do not know at what time / date the release will be happening and we need to get lots of other stuff done as well, film it and maybe even stream it (but I bet you can help with that as well). I'll contact dries to see what we can do with regards to a head up.

bertboerland’s picture

bertboerland commented

I created a seperate issue for the KPN animation on http://drupal.org/node/985496 so this ticket can be used for the bigger plan

rschwab’s picture

rschwab commented

Someone could make "Drupal has a posse" guerrilla stickers to place around town :)

EvanDonovan’s picture

EvanDonovan commented

And, most importantly, there's #953314: Write the Drupal 7 release announcement. I would mark this duplicate in favor of that, but a marketing plan is broader in scope.

dmitrig01’s picture

dmitrig01 commented

i think the question is begged, who is the target audience for the big announcement?

rschwab’s picture

rschwab commented
StatusFileSize
new drupal-has-a-posse.png23.01 KB

drupal has a posse

yoroy’s picture

yoroy commented

Subscribination

jpstrikesback’s picture

jpstrikesback commented

@dmitrig01 - I'd say the inhabited earth...

This sounds kinda crazy but... (being a musician) it would be kinda fun to put out a single on itunes and on the day of drupals release promote it on the front page of d.o driving purchases to it, and if enough people were ready i.e. the song was funny/good the buzz could be generated. For 99c support the $this, we might chart, ya never know. Then give away 75% of the proceeds to some major non-profits and 25% to the drupal association (close to Christmas too)...

So it's not shameless self promotion the artist could be a large druplicon playing a guitar or something.

whaddayathink, it's out there I know

dmitrig01’s picture

dmitrig01 commented

what about giving 100% to the drupal assoc? I'd be happy to help out, we'd need someone to play the music? :-)

jpstrikesback’s picture

jpstrikesback commented

Sure 100% of the proceeds could go to the drupal association, that might make it easily compliant with the trademark as well (if one mentioned Drupal). I've started a new issue http://drupal.org/node/988212 where we can continue the discussion, love your compositions btw dmitrig01

bertboerland’s picture

bertboerland commented

please all, look at http://www.drupal7releaseparty.org/

and now start planning a release party (in days rather then weeks?!) and when website is functioning, add it to the map!

EvanDonovan’s picture

EvanDonovan commented

Got "Error during map rendering: TypeError: newFeature.geometry is undefined" in the left column of that site.

bertboerland’s picture

bertboerland commented

the site is still workinprogress, but do not wait for the site, start planning release parties or other cool evnts now.

yoroy’s picture

yoroy commented

http://groups.drupal.org/node/112989 crowd sourced video

Amazon’s picture

Amazon commented

I'd like to invite people who are interested in promoting the Drupal 7 release to participate in the PR meeting tomorrow.

http://groups.drupal.org/node/112974

eigentor’s picture

eigentor commented

Shameless subscribe

bertboerland’s picture

bertboerland commented

created a separated issue here for a banner idea http://drupal.org/node/1005178

Amazon’s picture

Amazon commented

We are having the 3rd Drupal 7 release public relations meeting next Tuesday. http://groups.drupal.org/node/114144

While we aren't covering the full discipline of marketing, we are focused on promotion of the release.

Please see the activity going on in the marketing group: http://groups.drupal.org/drupal-marketing

islandlinux’s picture

islandlinux commented

+1

bertboerland’s picture

bertboerland commented
Status: Active » Closed (works as designed)

clocing, d7 is released pressreleases have been written, songs being performed, banners ready, a worldwide release party site and on top a KPN building on drupal fire. some of these things happend due to you and via this ticket. thanks.