Create a Drupal marketing brochure for end users and decision makers. [#956140]

Drupal has lots and lots of features. Still Products with much fewer features often manage to market them better.
Create a brochure that targets the not-so-technical people that still could gain a lot from using drupal.
Good design and typography are important. If you are not a designer but have a convincing concept in your mind, go for it. We can help you on the design later in that case.

Task
The brochure should primarily target decision makers: Executives of companies, Heads of the IT department that have technical knowledge but not so much specific knowledge in the web field, and also End users that have enough basic knowledge and courage to do their website themselves.

Collect the main features that are relevant to this group. Prioritize the features: which are the most important? Many of the high-end virtues that we drupalists go crazy about (like fields in core) cannot be explained easily to the intended audience. If the _do_ matter to them, find a way to explain and illustrate them so it is easily understandable.

Modern brochures operate with a lot of large, often page-filling images. This is much preferred, but creativity rules: if you find another way of getting the message over in an emotionally engaging way, go for it.
Texts should be not too long and structured with typographic means as subheadlines and clever use of paragraphs.

You can set the general mood: the brochure can have a lot of business and corporate appeal or be more on the side of stressing the friendliness of Drupal.

Deliverables
A brochure with about 8-16 pages. A4 (or US Letter) format is preferred. If you find a creative way of using a smaller format, go for it.
The brochure must be delivered as Offset printable PDF als well as an editable Format like Adobe Indesign, Scribus or another widespread format like Open Office.

Comment	File	Size	Author
#22	drupal.pdf	578.92 KB	eigentor

Support from Acquia helps fund testing for Drupal Acquia logo

Comments

Comment #1

vosechu CreditAttribution: vosechu commented 28 October 2010 at 23:13

Status:	Needs review	» Reviewed & tested by the community
Issue tags:		+gci-docs, +gci-easy

Wonderful, we totally need this in my office to hand out to clients.

Comment #2

cwgordon7 CreditAttribution: cwgordon7 commented 29 October 2010 at 23:30

Status:	Reviewed & tested by the community	» Needs review
Issue tags:	-gci-easy	+gci-proposal, +gci-medium-hard, +gci-outreach

This sounds very good, are you willing to be the primary contact, eigentor? Once we have a primary contact this should be good to go. Thanks!

(PS - not sure why this was listed as easy - as outreach tasks go, finding out enough about Drupal to write an 8 - 16 page brochure sounds pretty tough to me, so I upgraded it to gci-medium-hard - please feel free to change it around though if you feel strongly). :)

Comment #3

eigentor CreditAttribution: eigentor commented 30 October 2010 at 16:02

I can be the primary contact for this as well.

Comment #4

vosechu CreditAttribution: vosechu commented 2 November 2010 at 20:11

Status:

Needs review

» Reviewed & tested by the community

Comment #5

vosechu CreditAttribution: vosechu commented 2 November 2010 at 20:13

Issue tags:

-gci-medium-hard

+gci-easy

changed tags to reflect relative difficulty compared to other task by eigenator

Comment #6

s.Daniel CreditAttribution: s.Daniel commented 3 November 2010 at 17:25

Great idea!

Additional thoughts:

end users and decision makers have different needs/interessts in some areas
at this point of drupal growth I don't clearly see the point where we would hand over a brochure to an end user (where does an end user ask for a marketing brochure?)

--> Please further define how the end users should be considered and/or who is ment by the end user
--> We could primarily focus on the decision maker and consider the end user from the decision makers view. (dm: "How will the usability for the users of my website be if I choose to use Drupal?")

Comment #7

cwgordon7 CreditAttribution: cwgordon7 commented 17 November 2010 at 06:38

Issue tags:

-gci-proposal

+gci-task

added tags

Comment #8

AltJ CreditAttribution: AltJ commented 17 November 2010 at 07:31

Hi eigentor,

Please make an account on the google application site and apply to be a mentor for Drupal, so it can be added as a task. It needs a mentor listed on the google system. You can apply here: http://socghop.appspot.com/gci/mentor/request/google/gci2010/drupal.

Also estimate the time, in hours, that it would take a student to complete this task once it is claimed? This estimate is required to input the task into the google system.
Thanks!

Comment #9

eigentor CreditAttribution: eigentor commented 17 November 2010 at 09:49

Done, applied as a mentor. Guess this must be confirmed by Google now. Where do I put my estimate? I estimate 20 hours to be needed to complete the brochure, including some iterations for finalizing.

Comment #10

GiorgosK

Chios, Greece 🇬🇷

CreditAttribution: GiorgosK commented 21 November 2010 at 16:46

a related project was started on this direction not long ago
http://drupal.org/project/emr
and I believe it has a lot of resources

Comment #11

dawehner

German

CreditAttribution: dawehner commented 22 November 2010 at 22:10

Status:

Reviewed & tested by the community

» Active

http://www.google-melange.com/gci/task/show/google/gci2010/drupal/t12904...

Comment #12

GiorgosK

Chios, Greece 🇬🇷

CreditAttribution: GiorgosK commented 22 November 2010 at 23:44

page leads to error

Comment #13

vosechu CreditAttribution: vosechu commented 23 November 2010 at 17:20

GiorgosK: That link may be restricted to GCI mentors / applicants. If you're already one of those what error did you see?

Comment #14

webchick

she/they

English

Vancouver 🇨🇦

CreditAttribution: webchick commented 23 November 2010 at 20:20

Project:	Google Code-in	» Documentation
Component:	Outreach	» New documentation

Comment #15

s.Daniel CreditAttribution: s.Daniel commented 23 November 2010 at 21:34

note: I can view the page.

Comment #16

GiorgosK

Chios, Greece 🇬🇷

CreditAttribution: GiorgosK commented 23 November 2010 at 22:18

@vosechu
sorry for the confusion
I am not a mentor I guess that is why I can't see anything ;-)

Comment #17

eigentor CreditAttribution: eigentor commented 24 November 2010 at 10:25

Does anybody know how I can get E-Mail-Notifications if there are comments to the GCI Tasks? As far as I see the comments are the only way to communicate with the student.

The UI for the thing is a total failure :P

Comment #18

vosechu CreditAttribution: vosechu commented 25 November 2010 at 05:01

My mentee mentioned that clicking the star in the title would email us but it didn't work for me. Perhaps there are more notification settings in addition to the star. For now I've just entirely moved to the drupal queue though I realize that doesn't help if your task ins't accepted. But yeah, UI failure for sure.

Comment #19

lisarex CreditAttribution: lisarex commented 25 November 2010 at 14:56

This is also related to #878194: Update generic Drupal brochure and publish, but this brochure is currently stalled. It's also just meant to be 2 pages long so these are two different (but important!) projects.

Comment #20

eigentor CreditAttribution: eigentor commented 3 December 2010 at 19:32

To keep a connection with the GCI Task: it is found here http://www.google-melange.com/gci/task/show/google/gci2010/drupal/t12904...

Comment #21

cwgordon7 CreditAttribution: cwgordon7 commented 18 December 2010 at 03:36

Component:

New documentation

» Correction/Clarification

The student submitted work to http://www.google-melange.com/gci/task/show/google/gci2010/drupal/t12904... - are you available to review this, eigentor?

Thanks!

Comment #22

eigentor CreditAttribution: eigentor commented 18 December 2010 at 13:43

File	Size
drupal.pdf	578.92 KB

Done. Attached is Den's work. He (well I am guessing it is a guy) is clearly not a graphics designer, so using the brochure would definitely need to rework the design. He has put some thought into copywriting and finding some nice pictures. Maybe we can use some of his ideas for future work. I cannot attach the Microsoft Publisher file as it exceeds the upload limit.

Comment #23

LeeHunter CreditAttribution: LeeHunter commented 13 May 2014 at 16:48

Project:	Documentation	» Drupal.org content
Component:	Correction/Clarification	» Other

Comment #24

lizzjoy

she/her

English

Ann Arbor

CreditAttribution: lizzjoy commented 4 February 2015 at 20:31

Project:	Drupal.org content	» Enterprise Marketing Resources
Component:	Other	» Documentation
Category:	Task	» Feature request
Issue tags:		+DrupalBAM

Thanks for creating this brochure. I'm tagging for the Marketing Committee to see this and moving to the queue where other Drupal marketing content exists.