Search Engine Optimization
Search Engine Optimization (SEO) is the process of increasing your web sites visibility to search engines like Google, Yahoo, and Bing. If search engines know exactly what's available on your site, then when people search for something your site contains, you'll end up on the list of results. The higher a site appears on the list of results, the more visitors it will receive from the search engine.
There are a lot of things you can do to help your site's search ranking. The higher a site appears in the list of search results, the more relevant that site should be to a person's search, or the site should be of higher quality. Your goal should be to make your site the best, and then use some Drupal modules to let the search engines know what's available there for your visitors.
This section of the handbook will include installation and configuration instructions for many of the Drupal modules which will help your site's rankings.
Why Do I Need Search Engine Optimization
"Why are some businesses more successful with their website than others? Is there a secret? SEO is now a requirement for any sized business to advertise with a website and be successful it!
- Code Enforcement is cracking down on signs.
- Radio and TV advertising is getting too expensive and becoming less effective because of the number of stations.
