diff --git a/metatags_quick.module b/metatags_quick.module
index dd99368..eedb3ce 100644
--- a/metatags_quick.module
+++ b/metatags_quick.module
@@ -359,7 +359,12 @@ function metatags_quick_field_formatter_view($object_type, $object, $field, $ins
         $title[] = $item['metatags_quick'];
       }
       if (!empty($title)) {
-        drupal_set_title(join(' - ', $title));
+        _metatags_quick_add_head(array(
+          'name' => 'title',
+          'content' => join(' - ', $title),
+          'entity' => $object,
+          'entity_type' => $object_type,
+        ));
       }
       // Hide element.
       $element = array('#markup' => '', '#printed' => TRUE);