diff a/googleanalytics.admin.inc b/googleanalytics.admin.inc
--- a/googleanalytics.admin.inc
+++ b/googleanalytics.admin.inc
@@ -315,7 +315,12 @@ function googleanalytics_admin_settings_form(&$form_state) {
     '#description' => t('If checked, your AdSense ads will be tracked in your Google Analytics account.'),
     '#default_value' => variable_get('googleanalytics_trackadsense', FALSE),
   );
-
+  $form['advanced']['googleanalytics_trackdoubleclick'] = array(
+    '#type' => 'checkbox',
+    '#title' => t('Track DoubleClick data'),
+    '#description' => t('If checked, the alternative Google <a href="@doubleclick">DoubleClick data tracking</a> is used to enable AdWords remarketing features. If you choose this option you will need to <a href="@privacy">update your privacy policy</a>.', array('@doubleclick' => url('http://support.google.com/analytics/bin/answer.py', array('query' => array('answer' => '2444872'))), '@privacy' => url('http://support.google.com/analytics/bin/answer.py', array('query' => array('answer' => '2636405'))))),
+    '#default_value' => variable_get('googleanalytics_trackdoubleclick', FALSE),
+  );
   $form['advanced']['codesnippet'] = array(
     '#type' => 'fieldset',
     '#title' => t('Custom JavaScript code'),
diff a/googleanalytics.install b/googleanalytics.install
--- a/googleanalytics.install
+++ b/googleanalytics.install
@@ -19,6 +19,7 @@ function googleanalytics_uninstall() {
   variable_del('googleanalytics_last_cache');
   variable_del('googleanalytics_site_search');
   variable_del('googleanalytics_trackadsense');
+  variable_del('googleanalytics_trackdoubleclick');
   variable_del('googleanalytics_js_scope');
   variable_del('googleanalytics_custom');
   variable_del('googleanalytics_roles');
diff a/googleanalytics.module b/googleanalytics.module
--- a/googleanalytics.module
+++ b/googleanalytics.module
@@ -223,8 +223,18 @@ function googleanalytics_footer($main = 0) {
     $script .= 'ga.type = "text/javascript";';
     $script .= 'ga.async = true;';
 
+    // Which version of the tracking library should be used?
+    if ($trackdoubleclick = variable_get('googleanalytics_trackdoubleclick', FALSE)) {
+      $library_tracker_url = 'stats.g.doubleclick.net/dc.js';
+      $library_cache_url = 'http://' . $library_tracker_url;
+    }
+    else {
+      $library_tracker_url = '.google-analytics.com/ga.js';
+      $library_cache_url = 'http://www' . $library_tracker_url;
+    }
+
     // Should a local cached copy of ga.js be used?
-    if (variable_get('googleanalytics_cache', 0) && $url = _googleanalytics_cache('http://www.google-analytics.com/ga.js')) {
+    if (variable_get('googleanalytics_cache', 0) && $url = _googleanalytics_cache($library_cache_url)) {
       // A dummy query-string is added to filenames, to gain control over
       // browser-caching. The string changes on every update or full cache
       // flush, forcing browsers to load a new copy of the files, as the
@@ -234,7 +244,13 @@ function googleanalytics_footer($main = 0) {
       $script .= 'ga.src = "' . $url . $query_string . '";';
     }
     else {
-      $script .= 'ga.src = ("https:" == document.location.protocol ? "https://ssl" : "http://www") + ".google-analytics.com/ga.js";';
+      // Library paths do not follow the same naming convention.
+      if ($trackdoubleclick) {
+        $script .= 'ga.src = ("https:" == document.location.protocol ? "https://" : "http://") + "' . $library_tracker_url . '";';
+      }
+      else {
+        $script .= 'ga.src = ("https:" == document.location.protocol ? "https://ssl" : "http://www") + "' . $library_tracker_url . '";';
+      }
     }
     $script .= 'var s = document.getElementsByTagName("script")[0];';
     $script .= 's.parentNode.insertBefore(ga, s);';
@@ -305,7 +321,13 @@ function googleanalytics_user($type, $edit, &$account, $category = NULL) {
 function googleanalytics_cron() {
   // Regenerate the tracking code file every day.
   if (time() - variable_get('googleanalytics_last_cache', 0) >= 86400 && variable_get('googleanalytics_cache', 0)) {
-    _googleanalytics_cache('http://www.google-analytics.com/ga.js', TRUE);
+    // Which version of the tracking library should be used?
+    if (variable_get('googleanalytics_trackdoubleclick', FALSE)) {
+      _googleanalytics_cache('http://stats.g.doubleclick.net/dc.js', TRUE);
+    }
+    else {
+      _googleanalytics_cache('http://www.google-analytics.com/ga.js', TRUE);
+    }
     variable_set('googleanalytics_last_cache', time());
   }
 }
diff a/googleanalytics.test b/googleanalytics.test
--- a/googleanalytics.test
+++ b/googleanalytics.test
@@ -129,6 +129,11 @@ class GoogleAnalyticsBasicTest extends DrupalWebTestCase {
     $this->drupalGet('');
     $this->assertRaw('google-analytics.com/ga.js', '[testGoogleAnalyticsTrackingCode]: Latest tracking code used.');
 
+    // Test whether the alternate doubleclick library is used
+    variable_set('googleanalytics_trackdoubleclick', 1);
+    $this->drupalGet('');
+    $this->assertRaw('stats.g.doubleclick.net/dc.js', '[testGoogleAnalyticsTrackingCode]: Doubleclick tracking code used.');
+
     // Test whether anonymize visitors IP address feature has been enabled.
     $this->drupalGet('');
     $this->assertNoRaw('_gaq.push(["_gat._anonymizeIp"]);', '[testGoogleAnalyticsTrackingCode]: Anonymize visitors IP address not found on frontpage.');