diff --git a/media.install b/media.install
index ccb8355..bdf026f 100644
--- a/media.install
+++ b/media.install
@@ -998,6 +998,21 @@ function media_update_7211() {
 }
 
 /**
+ * Reset any media filters to respect the new cache value.
+ */
+function media_update_7212() {
+  $filters = filter_formats();
+  foreach ($filters as $filter_name => $filter_format) {
+    $filters[$filter_name]->filters = filter_list_format($filter_name);
+    foreach ($filters[$filter_name]->filters as $format_name => $format) {
+      $filters[$filter_name]->filters[$format_name] = (array)$format;
+    }
+    filter_format_save($filters[$filter_name]);
+  }
+  filter_formats_reset();
+}
+
+/**
  * Utility function for update 7204. Updates display options within Views.
  */
 function _media_update_7204_update_views_display_options(&$display_options, $view_mode_updates) {
diff --git a/media.module b/media.module
index 5aaf5c6..8a865b4 100644
--- a/media.module
+++ b/media.module
@@ -997,6 +997,7 @@ function media_filter_info() {
     'description' => t('This filter will convert [[{type:media... ]] tags into markup.'),
     'process callback' => 'media_filter',
     'weight' => 2,
+    'cache' => FALSE,
     // @TODO not implemented
     'tips callback' => 'media_filter_tips',
   );