diff --git a/file_entity.install b/file_entity.install
index a1f86c2..80cdc0c 100644
--- a/file_entity.install
+++ b/file_entity.install
@@ -572,7 +572,9 @@ function _file_entity_create_alt_title_fields() {
     'bundle' => 'image',
     'default_value' => NULL,
     'deleted' => '0',
-    'description' => '',
+    '#description' => t('Alternative text is used by screen readers, search
+      engines, and when the image cannot be loaded. By adding alt text you
+      improve accessibility and search engine optimization.'),
     'display' => array(
       'default' => array(
         'label' => 'above',
@@ -683,7 +685,9 @@ function _file_entity_create_alt_title_fields() {
     'bundle' => 'image',
     'default_value' => NULL,
     'deleted' => '0',
-    'description' => 'Title text attribute',
+    '#description' => t('Title text is used in the tool tip when a user hovers
+      their mouse over the image. Adding title text makes it easier to
+      understand the context of an image and improves usability.'),
     'display' => array(
       'default' => array(
         'label' => 'above',