diff --git a/plugins/views_data_export_plugin_style_export_csv.inc b/plugins/views_data_export_plugin_style_export_csv.inc
index 85a8e0d..8e4038c 100644
--- a/plugins/views_data_export_plugin_style_export_csv.inc
+++ b/plugins/views_data_export_plugin_style_export_csv.inc
@@ -44,12 +44,15 @@ class views_data_export_plugin_style_export_csv extends views_data_export_plugin
       'default' => TRUE,
       'translatable' => FALSE,
     );
+    $options['keep_html'] = array(
+      'default' => FALSE,
+      'translatable' => FALSE,
+    );
     $options['encoding'] = array(
       'default' => '',
       'translatable' => FALSE,
     );
 
-
     return $options;
   }
 
@@ -101,6 +104,11 @@ class views_data_export_plugin_style_export_csv extends views_data_export_plugin
       '#title' => t('Make first row a list of column headers.'),
       '#default_value' => !empty($this->options['header']),
     );
+    $form['keep_html'] = array(
+      '#type' => 'checkbox',
+      '#default_value' => !empty($this->options['keep_html']),
+      '#title' => t('Keep HTML tags.'),
+    );
     $form['encoding'] = array(
       '#type' => 'select',
       '#default_value' => !empty($this->options['encoding']) ? $this->options['encoding'] : '',
diff --git a/theme/views_data_export.theme.inc b/theme/views_data_export.theme.inc
index 1a4f7d3..e2b85c1 100644
--- a/theme/views_data_export.theme.inc
+++ b/theme/views_data_export.theme.inc
@@ -148,7 +148,8 @@ function template_preprocess_views_data_export_csv_body(&$vars) {
   // Format row values.
   foreach ($vars['themed_rows'] as $i => $values) {
     foreach ($values as $j => $value) {
-      $output = decode_entities(strip_tags($value));
+      $value = (empty($vars['options']['keep_html'])) ? strip_tags($value) : $value;
+      $output = decode_entities($value);
       if (!empty($vars['options']['trim'])) {
         $output = trim($output);
       }