Using a 3rd party jQuery script inside of Views Slideshow

I have a jQuery script called jquery.splitlines.js that alters the way text gets output. And it's js functions are in the head section of my page template. You can call the function just by using a div by the same name you stated in the function. So that div id="myeffect" triggers the script and alters the text output.

I have a Views Slideshow set up to slide through some photos and text. It works great. Some of my fields are set to 'Exclude from display' Instead I placed all in another field using Tokens and 'Rewrite output of field'. I can wrap the Tokens in div and style them this way. The div "myeffect" is in here as well and should trigger the text output jQuery script on all of the Slideshows.

So my question is: The jQuery im using that alters the way text gets output is only working on the very first slide (slide #1) not on the others? Is this a cache problem, js problem?