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By illuminatico on
This website was built for my wife. It's a labor of LOVE. What she has done with it is what is truly amazing. In less than 18 months she has built traffic to over 8,000 uiques per month, built a double opt-in newsletter of over 4,000 subscribers and introduced multiple successful e-products.
Why Drupal was chosen:
I chose Drupal for this website because Drupal provides the complete package of content management, e-commerce with no additional fees. Drupal provides lean startups with powerful tools with little overhead.
Describe the project (goals, requirements and outcome):
The goals were to create a website that is visually stunning, provides rich FREE content, as well as income opportunities by selling digital products.
For free content Ashley offers Recipes and tips for staying healthy with raw foods, Ayurveda and yoga.
For paid content Ashley offers guided cleanses that are available for purchase via her website
Requirements:
System that woud allow us to sell digital products and automate the delivery process.
CMS to provide free content
Sales pages that could be designed under the same domain, but have all navigation removed.
SEO
Outcome:
Drupal allowed us to accomplish all of these goals and more.
We started out by using the Recipe module (http://drupal.org/project/recipe) and configured Views and CCK to create an in depth filtering mechanism for all the recipes she would be posting.
Here's that page:
Raw Food Recipies
As the project began to develop into selling products we implemented Ubercart and a few contrib modules.
Complete list: Ubercart, UC Variable Price, UC Image Submit, UC Paypal Buttons, UC Mailchimp, UC Coupons
We needed sales pages to effectively sell the products. A little custom CSS in Panels module allowed us to remove the header completely and Drupal Blocks allowed us to remove all the content from the footer, giving us a sold platform for sales pages.
Example Sales Pages:
http://www.vixi.com/3-day-detox
http://www.vixi.com/offering/generosity-cleanse
http://www.vixi.com/offering/body-temple-coaching-package
* The coolest thing about this project was the implementation of UC Variable Price module into her site for her product "The Generosity Cleanse"
This allows customers to name their own price for the digital download, which greatly increases the value of this particular product.
Technical specifications
Key modules/theme/distribution used:
Why these modules/theme/distribution were chosen:
Views handles content teasers, and the Recipe page.
Dynamic Display Block handles the slideshow on the home page
Recipe handles the recipes :)
Ubercart and UC variable price allow her to sell digital products, automate delivery and let the user name their price.
AWESOME!
Team members:
Sectors:
Arts
Blogging
Community
E-Commerce
Healthcare
Media
Small business
