During installation, users were confused about which fields in the screenshot were title and description

4 of 5 thought the screenshots in the homepage and group setup pages were great and eye catching, but don't adequately correlate the title / description field to the image; two people suggested a live preview.

I observed 4 of 5 people confused about which was the headline, and which was the body text.

I observed people skipping past the the initial instructions on the Homepage welcome text section of the installer (partially because the screenshot draws the eye immediately) and I think it includes some redundant information.

Quick solution:

1. Remove top intro paragraph
2. Add ‘You can always change this text later’ to the Welcome headline instructions
3. Replace ‘Welcome body text‘ instructions with ‘Tell visitors and members what your community is about and it’s purpose. You can always change this text later.’ ***revise if we decide this is def for anon only***
4. Quick solution for screenshot : show placeholder text matching form labels (e.g. Welcome body text). I would be happy to provide this.