Webdesigner site, Hungary

Background

sikermarketing.hu was built in HTML in 2007. In 2011 we made the Drupal version of the site, because 

• we needed extra functions, like tagcloud and user registration with login for downloading files
• the size of the site became huge, and it was not easy to add additional pages in HTML

During the past year the number of visits increased by 45% vs. past year - thanks to easily added new content. Time on site increased as well - thanks to tagcloud.

In the middle of 2012 we had new ideas: we needed a nice gallery for showing photos and we were planning to have a site with CSS switcher. Mobile optimisation became a key element of the project as well.

The project

Timeline

Due to some workload issues we could not work on the site as we wanted, but the complete work took 1 full month for our small team.

2012. July - the idea of redesign came

2013. April - the new site was published

Major milestones

1. setting up the structure and navigation scheme
2. copy the content from the old site
3. upload photos
4. setting all the Views and blocks
5. designing the two different designs

The project started with setting up the new structure. We decided to build the site on a different domain (in incognito) and upload when it is ready.

The new structure required different Content Types and strict revision of the content. Therefore we copied the content "by hand", but later on we used the Convert module as well. In the previous version of Content Type setup was not as user friendly as they were supposed to be. We changed that as well.

We started to use Article content type for the future blog.

We decided to use Responsive Bartik as theme. For the front page we generated more areas than the theme includes and used Views and Blocks for preparing the content - mainly for the mobile layout.

Slide show has an important role in image building: we used Flex Slider to have it both in desktops and tablets.

Tagcloud, newsletter registration (MailChimp), share buttons, RSS and voting (on just blog pages) were also added as user functions. 

For the gallery part we used Colorbox and Juicebox. Inserting deco images became much easier with Insert module.

SEO has a very important role - therefore we kept all the SEO modules (Page Title, Meta Tag Field etc.)

For CSS switch you should click on the chameleon saying "I change colour"...

Business objective

The business objective was the following:

• highlight the fact that this site is not a business portal, but a website of a webdesigner company
• emphasize that we prepare websites for mobile devices
• make something outstanding in terms of design - the switchable CSS is quite unique on the Hungarian market
• increase the website traffic with new blog content

By now (within 1 month!) the first objective was fulfilled: thanks to the new, convincing design we the double number of contacts vs. the month before!