When viewing custom entities, hook_entity_view_mode_alter doesn't fire because core triggers it for core entity types in each entity's build_content function (node_build_content, etc.). Seems to make sense to add this to entity_build_content.

Patch attached.

Files: 
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entity-add_view_mode_alter.patch686 bytestauno
PASSED: [[SimpleTest]]: [MySQL] 409 pass(es).
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