Having spent a few days trying to figure this out I'm asking for help please!

My panel page has User as a context. Each user has an entity reference field called field_association_staff. I can see that %user:field_association_staff is listed in the Context page.

My View pane uses that field as a contextual filter, and I have set that field as the argument input for the pane.

When adding that Views pane to my page my only option is to choose "User" as the context - nothing else is available. It seems this gives the wrong context as the view doesn't show (it is set to hide if there are no results).

How can I accurately send the value of field_association_staff to my Views pane?

Thanks