Natura Cosméticos

Since its foundation in 1969, Natura has been driven by its passion for cosmetics, relationships,the ongoing promotion of well being, and sustainable development. The business is based on a direct selling model, which currently involves more than 1.6 million Natura consultants (NCs) in Brazil and in its international operations.

Natura has approximately 7 thousand employees in Brazil and in the International Operations (IOs), and partners with more than 5 thousand suppliers and outsourced suppliers (companies that manufacture finished products in Natura’s name), as well as 32 supplier communities and 3,100 families, who extract the social biodiversity ingredients used in our portfolio. Their head office is located in Cajamar (São Paulo), where they also have three factories and their Global Innovation Center, recognized as the largest cosmetics development laboratory in Latin America.

In Benevides (Pará), Natura has a soap factory, which at the beginning of 2014 moved to the Ecoparque, a Natura-led industrial complex. This will enable them to expand production and attract other companies interested in sustainable business development. Benevides also hosts a Natura science and technology center. In Manaus (Amazonas), the company maintains Nina (the Natura Amazônia Innovation Center). Company activities in Latin America are concentrated in Argentina (where the regional office is based), Chile, Colombia, Mexico, and Peru. Each country has a distribution center supporting the respective operation. The brand is also commercialized in Bolivia through local distributors. The model used in France is different, combining product sales with research in partnership with institutions of reference. In 2013, Natura inaugurated a new innovation center in New York (United States), designed to drive an increasingly global innovation process. The year also saw the first anniversary of the acquisition of Aesop, an Australian brand focused on the premium cosmetics segment, with products commercialized in Oceania, Asia, Europe and North America.

More than contributing to society with the adoption of sustainable practices, we wish to promote a growing movement of awareness and search for solutions to a more balanced and fair future with a social, economic, and environmental perspective. Being part of the B Corp movement strengthens our belief that we indeed must seek profit, which is the basis of our operation, but this should not be the sole purpose of our existence.

Because of its corporate behavior, the quality of its relationships, and the quality of its products and services, Natura is bound to become an international brand, identified with the community of people who are committed to building a better world, based on better relationships with themselves, with other people, with the nature they are part of, and with the whole.