Exposing URL Format, ALT and TITLE attribute of an imagefield

I've enabled the Custom Formatters module but I feel a little helpless when having a look at the given examples in the module.

The purpose is to expose the URL, ALT and TITLE attribute of an image in a View ("description" has been removed in Views 3, eventhough I was frequently making use of that field). This was supported in Views 2 ("Format: [imagecache name] URL", "Image field name - data"), now these options are stripped out in Views 3.

Custom Formatters was mentionned as the right solution for this matter - and I do believe this is the best practice indeed. But I can't seem to apply the examples given in the module itself on the described purposes.

Is it possible to give a brief sample code for the purpose above that should get me on the road again? I'd use it for building a Views Galleriffic gallery, which displays all the images from one single node (worked out succesfully in D6).