node templating vs. views

This is semi related, but I figured given the main use of this module (SEO) this might be pertinent for a quick discussion.

In views I grab a taxonomy term from the url as a global null and place it in the view, but when they click on the node, I can't seem to get that same %1 or !1 !2 etc. functionality to place this trailing URL text in my custom node display.

For instance

www.domain.com/node/5/A widget is cool
www.domain.com/node/5/A widget is super cool

Then in the body of my node template I say Our product %2. And displays "Our product A widget is super cool or cool depending on the URL.

Why? Because people are used to seeing the description for my product in different ways.

I would rather have one product, and display the product the way they want to see it.

Any help?