I think we should attempt to strip out the packing information when generating a new sub-theme using drush, something like this might do the trick:
// Alter the contents of the .info file based on the command options.
$alterations = array(
'= AT Subtheme' => '= ' . $name,
'= adaptivetheme' => '= ""'; // attempt to strip out the project name added by the drupal packing script
Talking about removing this sort of stuff from the subtheme when its generated:
; Information added by drupal.org packaging script on 2012-08-29
version = "7.x-3.1"
core = "7.x"
project = "adaptivetheme"
datestamp = "1346238662"