We learned this the hard way: if you nofollow the "read more" link, Google will also ignore all other links to that page. http://www.webmasterworld.com/google/4521152.htm

We originally made the mistake of using rel=nofollow on the link that we didn't want Google to pay attention to. This turned out to be a BAD idea. When googlebot finds duplicate links, one with a nofollow and one without, it treats both as if they had nofollow.

For this reason, we recommend disabling the nofollow option.

Comments

izmeez’s picture

Is there any consensus on the right answer here?
Should the readmore configuration "Make link nofollow" be ticked or not?