Documentation

The main idea is to make a google user, who clicks through to your page, believe that they have found exactly what they are looking for.

I wrote the functions for some "pay per click" landing page campaigns on Google. You know where you pay google to advertise your website when people search for particular keywords?

Let's say someone was looking for "Home Loan" on google, and you have made a website trying to sell Home Loans, and thanks to your adsense dollars or fantastic SEO, somebody who searched for Home Loan has stumbled onto your website.

That's not enough.

Aside from typing in "Home Loan" they also typed in "San Francisco" and "gay". (Believe it or not there apparently is a 'pink' mortgage market out there...) now imagine you could change the title of your landing page from "Generic Loan Co." to "San Francisco Home Loans" and have a new block display in your sidebar with a gay couple holding hands infront of their new home. The user would be amazed that they found exactly what they wanted.

But people who do not type in "gay" will be presented with an ordinary couple. People who type in "refinancing" might get different content to people who type in "first home". Maybe people who type in "cheap" will be presented with a different block yet again.

Of course you have to know your audience and be aware of what kind of searches are landing people on your website - something this module doesn't provide (yet?).

That's how I would use it. I'm more interested to know how somebody else would use it!