By bsherwood on
I am curious to know what the average cost to transform a PSD to a Drupal theme would cost. What is a reasonable price for slicing and creating valid XHTML/CSS?
My project that I am working on isn't really as demanding as others (no custom node.tpl.php). Mainly its just designing the core layout structure, block layout and simple page, node and block setups.
I am not scouting for designers at the moment, I am just looking to set a budget for my project.
Thanks!
Comments
depends ...
Just thought I would share my findings for converting mockups to themes. There seem to be two price clusters - the low end on is $150 - 450, and the higher end one is $1850 - 2150. I started with a developer in the lower bracket, but quickly realised that the attention to detail I needed couldn't be provided at those rates. e.g. flexible layouts (i.e. regions collapse when blocks aren't assigned to them), semantically correct markup, accessibility (readable content with stylesheets turned off), etc. So I opted for a more expensive dev which paid off in terms of quality, turnaround time, and generally easier to work with.
You often get what you pay for...
I am a Drupal services provider and I have to agree with Ulfk. Long ago, I used to charge rock-bottom prices (I confess) to get the project and make the money. I came to learn a few years ago that if the project budget means that I am making a loss, I will be unhappy and always scouting for more work as opposed to completing projects on time.
For about 3 years now, I have been charging sustainable and fair prices for my work and I have been dedicating myself more to each of these well paid projects, and doing them properly. $300 for a theming project means that if it is going to take 30 hours to develop, your developer is getting $10/hr and no developer worth the title will cannot live on that. At 2100, the developer is getting $70/hr, which is more realistic. Wondering how/why that is fair? I have made public how I calculate my web design and development rates. You can also look at this article on Blueflavor http://www.blueflavor.com/blog/2006/apr/25/pricing-project/
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iDonny Productions: Drupal CMS Implementation, Theme UI/UX Design & Development, and Web Standards
link 404
the link to how you calculate your rates is showing a 404 not found
There's a committed service
Have a look at http://puredivs.com they are committed to Drupal themes conversions and customizations at good value for money, starting at €340 for a full featured theme.
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many factors
for a standard 2col fixed width layout based on an open source theme this can go as low as 30$, maybe less for someone who is learning Drupal, css or xhtml. This is the perfect choice for who is getting his/her first blog and wants to be online with minimum expenses, without caring too much about those and other details (i can assure you there are more than you think :).
But for a professional customized theme, hand coded from the ground to avoid including the overwhelming stuff that many open source themes have (not because they are not good, but because they must suit everyone's needs), optimized on all browsers, semantically correct and seo friendly, with 2 or 3 different page or content type templates, [...], the reasonable price set by a professional would be $400 and up. Just contact me and i will be happy to give you a further insight into this.
As Ray Eames said: "Details are not details. They make the Design."
PSD to Drupal
@kulfi
Could you recommend someone who you've worked with who does a great job converting PSD designs to Drupal themes? My email address is here.
Yep; depends
Going to chime in with the, "It depends," crowd. My open rate is $75/hr and it usually takes at least six hours to do a simple theme. As it gets more complicated, the theme ends up costing more because it takes more time. Some things you'll want to flesh out to get the most accurate price:
* What blocks will you need styled? Will these always be in the same block area or different block areas?
* What are your expectations for the site growing and evolving over time and how will that affect the design?
* What browsers will visitors to your site be using?
Great, Thanks for all the
Great,
Thanks for all the well written answers. I plan on having a couple graphic designers create a few PSD mockups and will be looking into getting a Drupal professional down the road to "Drupalize" it.
While my needs wouldn't be huge at first, I am really just looking to find a price range to create a flexible skeleton theme that I can have a developer over time customize it from a simple to more complex theme. The $150-450 range seems kinda low to me (as well as you), while the 2K range is a little out of budget. I was looking in the 800-1400 price range.
What theme features could I expect or not expect for this price range? What parts of theming drupal are easier to create? Or the most challenging to create?
One more question for all the pro themers out there. Do the GPL'd Drupal Themes help in lowering the time and cost to get a theme back to the client? I mainly want to take a GPL'd theme and in a way skin the PSD over it as much as possible. Custom tpl.php files can come later in the design.
Thanks!
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No one ever really answered this so in the best interests of anyone searching these threads I'll offer some advice here. Full ex-closure - I build themes for a living and I employ designers and themers as well.
Prices: 150 - 450 is low end, you can get a psd-t0-drupal port done for this but don't expect it to be polished or fit your site perfectly. At the 150 end of the scale I wouldn't expect too much at all.
You can get a lot in the mid range 800 to 1400. Here you actually employ a bona-fide Drupal themer to do the work and buy enough hours for it to be done well and with a some polish. Many themes will fit into this price range.
Over 2000 and now you are really talking, we can get it looking nice, but big price usually indicates a lot of theme work to be done, such as for sites with many sections that need unique designs, or sites with many themeable elements and tricky bits.
What you should expect is this, the more you pay for a given design, the greater the attention to detail, not only in the look of the theme, but in the quality of the code.
Features - well hard to say here, it just depends. Some modules can be a real pain to theme, others are really easy - for example the FAQ module is easy to theme, whereas Storm is not. Views and CCK output are bread and butter for good themers.
Starter themes like Adaptivetheme, Genesis or Ninesixty can significantly lower the overhead because so much of the heavy lifting is already done for you - they are highly Drupal centric and contain many features (layout features, preprocess functions, theme settings, starter CSS files, browser bugs squashed etc etc) to give you a whopping head start. If you theme developer tells you they are starting from scratch and your design is not way outside the norm, I would seriously question this, given that Zen and Genesis are commonly used starter themes by many professional shops, and in any case a pro themer should at the very least have there own starter type code base to work from.
Pimp your Drupal 8 Toolbar - make it badass.
Adaptivetheme - theming system for people who don't code.
Well..
As with everything in life, you get what you pay for. Cost is never the only factor to consider when building a website. Will you be able to contact your designer by phone if necessary? Will the project be completed in a reasonable timeframe. The cheaper end of the design spectrum can certainly get a website running but they often lack a lot of other really important items.
http://inletmedia.com
As ulfk said - depends!
I use $25/h as base for price.
I use garland as theme base.
I use views to do extra columns or show "extras" in blocks - can this be named design? - it it visible things, but require little development skills, and you pay for "look", drupal theme need to look like your template.
I divide themes to simple and hard - many shadows, rounded corner, diagonal gradients and missing "patterns" make theme harder.
Simple theme took ~3h (FF3, IE7/8 compatible) without guaranty for w3c standards.
So, I agree with ulfk.
Review your requirements, budget and choose, but hey keep in mind that big price, don't always mean hight quality.
Correcting pricing link -
I see a note above in relation to the link I previously provided... I split my personal and professional sites, hence the 404 error - One idea for a DNS or .htaccess chore to catch and redirect all those URLs.
Here it is: http://idonny.com/pricing-rates
budget $400 to $1500 - PSD to drupal theme
Cost of drupal theme creation from PSD depends on the number of sections in the image and urgency of the job.
We have done it for most clients for less than $900. However, if they need to launch a website at short notice, say, around a week's time and with lots of sections - it may cost more than $1500.
-Babu
Drupal clients' showcase: http://paramprojects.com/website/
Promote Drupal with Tshirts/merchandise: http://paramprojects.com/drupalstore
We usually do a Drupal site
We usually do a Drupal site from PSD for $600-$800, as long as it only use some popular modules.
Responsive Drupal themes for mobiles | Ecoparker
OnlineWD can build themes
OnlineWD can build themes from PSD files starting from £150, depending on the complexity of the pages and PSD files. Prices can increase up to £500+ however for theme work only, the site would have to be very complex. OnlineWD has designed, themed and built Drupal sites for £200! It really can be done in 20 hours or so, paying more can often result in not getting more. There is a thin line between cheap and good value.
And you can make a living at < £10/hr
OnlineWD your estimate of 20 hours seems to be in the ballpark. But at £200 at is £10/hour, then minus insurance, expensive, taxes, time for keeping up on what is new in Drupal and time giving back to the community, that equals £6 or £7 an hour. Even if i could bill ever waking minute, I still could not pay the rent.
You make more money working
You make more money working at Walmart per hour than charging that.
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read my thoughts
Maybe, but working at Walmart
Maybe, but working at Walmart ain't half as much fun as messing around with Drupal all day + you got some halfwit kicking your ass all day :)
Seriously though, charge more dude, service don't scale and you're gonna get real tied and frustrated working for low pay, its just better for everyone if the client pays the real market rate (you're happy, they're happy). You can't compete on price either, because there's always someone else willing to work for half as much...
Pimp your Drupal 8 Toolbar - make it badass.
Adaptivetheme - theming system for people who don't code.
Clone of a wordpress website + theme at $160
We did a clone of an existing wordpress website into Drupal for $160.
We create the D-theme to look exactly as the wordress website, installation+configuration of all modules and copying the exiting data from WP to D.
Some of the modules used:
- path, pathauto
- imagecache
- CCK and CCK node reference
- Views
- lightbox
Themes
- Rubik for administration
- Zen custom sub-theme - for front end
You can see it here.
The point is that cost of a theme depends on the complexity of that theme and also the number of pages that should be themed.
If the theme uses a lots of widgets and effects, then the price will be higher.