Hi
is there a way to build targetting depending on cck, I know adgoip is there(very cool by the way)
what about cck or profile field? why cck? because:

it will increase targeting especially when you have community oriented site. example let say on your user profile you put option where people can put their interest example soccer
then on ad manager when someone open an ad, he can choose to target that keyword interest (another functionality can even tell him how many people putted soccer on their profile) so that he know approximatelly how many people he will touch. same for Male, female , in relationship etc...
a very good example is facebook.com/ads http://www.facebook.com/ads/create/
Notice how you can target in function of what keyword are present in the user profile (that's very targeted ) very close to behavioral advertising

Comments

jeremy’s picture

jeremy commented
Status: Active » Postponed (maintainer needs more info)

Can you provide more detail on how this would be implemented? I'm not referring to code, I'm referring to the user interface. How do you envision cck profile fields been integrated into the ad checkout process? How would they be selected? What if not matching profile is found?

wallbay1’s picture

wallbay1 commented

Well
this will be like facebook.com/ads the main idea here is to find out how many people put a specific field
example: let's say we have a field saying favorite singe>>> then maybe 100 users putted Michael jackson
I was thinking we build a system where we can actually see how many people putted michael jackson
so for example if someone want to advertise with ad. He can choose to target people with field michael jackson I don't know if i am clear enough but ask question if you don't understand my idea. the best representation of it will be facebook.com/ads see how you can target depending on their user interest

jeremy’s picture

jeremy commented
Status: Postponed (maintainer needs more info) » Closed (duplicate)

Duplicate.