Google Analytics Capture and Display (User / Webform / Ubercart / Comments)

Elevator Pitch

Google prohibits sending personally identifiable information (PII) to their server, which can be problematic for marketers that need to create a direct relationship between a specific conversion and the campaign / landing page / referrer associated with that conversion. Say hello to Google Analytics Capture. Now it's possible to capture detailed information about the conversion to a database which will display conversion data to web site managers in the administration screens (screenshot). This conversion data is also available using the Views module so you can write custom reports (screenshot).

How do I use this module?

This module gathers data from two other modules that I wrote: Google Analytics Tokenizer and Analytics Tracking. Simply enable the core module and its various submodules to capture and display the data that you need. It's that simple!

Tell me how it works

Google Analytics Tokenizer and Analytics Tracking expose their data as tokens. Those tokens are read by this module and saved to a database whenever a conversion occurs. A conversion can be virtually anything! If we can hook into that event, it can be captured and displayed.

What events can presently be captured?

The following submodules are available. yadaDROP, the author of this module, can create additional sub modules starting at $100 (cost depends on complexity).

• New User Registration
• Web Form Submission
• New Comments
• Ubercart New Order Submitted

Do I need Google Analytics to make this work?

Yes, indirectly. Google Analytics Tokenizer is a required module and that module requires the Google Analytics module.

Is this module stable?

Yes.

Do you have a Drupal 6 Version?

No, though I will gladly backport it.

Sponsored By:

Initial module development, and the ga_capture_users submodule was sponsored by L7 Creative.