Develop Brand and Website Design for 2014

I brought up overall camp theme in IRC after seeing Cyberswat's comment: https://drupal.org/comment/8257157#comment-8257157

Ultimateboy, pointed out that's kenwoodworth's job. I thought we could have somewhere we all throw out ideas which may or may not be helpful in the process? Let me know and maybe everyone can throw out ideas on this issue.

The "camp theme" is different from "design and theme." Camp theme might be "mobile" or "desktop first" or "content strategery." "Design and theme" is like visual hierarchy tpl.phps

Ken (and anyone he collaborates with) is handling design and theme.

I think the group should handle "camp theme" if we want to have one.

Agreed. Start a new ticket?

Here to help if you need me. :)

Does it make sense to close this ticket and break it into smaller tasks, one for each item in Matthews original list?

Hi everyone,

I'm happy to share the initial Mood Boards for DrupalCamp Colorado 2014. Roxy Koranda, a designer at Aten, has done an awesome job putting together two possible directions we could go with the logo and design for this years camp.

A few notes from Roxy:

Option 1: Denver Skyline Illustration

• Fun, cheerful, geometric, bright, urban
• Possibly animated similarly to http://appdock.co/
• The examples shown don't necessary reflect the intended color direction—cool blues and teals are also an option.
• This city-focused option provides a pleasant deviation from recent years of more mountainously-themed DrupalCamp Colorado sites.

Option 2: Mountain Photo

• Bold, high contrast, adventurous, woodsy, natural
• This option showcases majestic local mountain photography
• Cool blues and teals work nicely with this mountain theme
• This nature-focused option mimics recent years of DrupalCamp Colorado.

It would be great to get everyones thoughts on this in the next couple days so we can keep pushing on designing the logo and website. Feel free to loop in anyone else who isn't already on this.

Thanks,
Ken

I REALLY like option #2, particularly with respect to how visually striking it is. I could go into more detail, but my gut reaction was that I keep going back to that one.

I too prefer #2. I prefer it from a thematic perspective and I also find the colors more pleasing.

I'm not opposed to a more urban design either, but I don't connect #1 as much with "Drupalcamp" or "Colorado"

Dogpile, I like #2 also.

I second #2

Both look great, but I think #2 probably tracks better with "Colorado" & "Camp". Seems like you could still use pieces of both. Box #6 from #1 does a good job of mixing the two styles.

I like #1 better. When I think of camps, I think about how they are a time to learn, but also a time to get together and have fun. I think the playfulness of the sketches in #1 portrays that mood well. We can definitely pull in more mountain sketches to add to the city skyline if desired.

I really like the imagery and some of the "camp style" feel of #2, but I think the color palette of #1 intrigues me the most. As much as I hate to be "that guy" I think bringing together the sunny and warm feeling of 1 and the striking imagery and logo style of #2 could work really nicely.

I like the idea of combining the colors of #1, and the imagery of #2.

+1 for 1a.png

I prefer #2. I don't like the cartoonishness of #1 as much. If it were photos of the city, similar to #2, I might lean toward it.

I find the illustrated style and warmer colors of #1 more inviting. Most of #2 feels a bit too intense to me. But I also think a focus on the mountains from #2 is important to differentiate from other camps for the non-local audience. Nearly every camp has a city, but very few have mountains. So I guess I'd like to see more inviting mountain imagery, sort of like 1a6.

I prefer #1. It gives off a more inviting, down to earth feel. When I think of DrupalCamp I think of the connections I make and the inviting nature of the Drupal community.

Thanks for the feedback everyone. We'll take your thoughts into consideration as we move forward. Next up, logo ideas!

A little late to the party but I'm onboard for #1. Feels more inviting which overall is what we should be going for.

Logo Ideas
We're happy to present some logo concepts for DrupalCamp Colorado 2014. All options place an emphasis on the text, though a few include some simple decorative elements.

You can view the options here:
http://atendesigngroup.com/presentation/dcco/logo-1.htm

A: This option resembles the logo displayed in mood board #2, reminiscent of the style of an summer camp in the mountains.
B: This option utilizes a clean, wide font in a simple shape.
C: As a simplified version of option B, this option is quite flexible.
D: This option uses the same typeface as options B & C, but it has an arrangement similar to option A.
E: This option uses the friendliest-looking font of the bunch. A desire for approachability was mentioned by a few in the mood board comments.
F: Though the shading adds a nice dimensionality, this option would need to be adjusted for use in one color.

Some of these options dictate the style of the website strongly, while others leave a lot of room for variation and creativity. Think about how each of these logos might work on the website and various other applications when you're offering feedback. Let us know your thoughts within the next few days so we can continue to make progress. Thanks!

These are great! I definitely like A the best. But here is how would rank them.

1. A
2. D
3. C
4. E
5. B
6. F

I like A the best also.

+1 for A

Hi everyone,

We've put together a splash page for this years camp and wanted to run it by folks here before publishing it. This is just a temporary announcement page that will later be replaced with a full site. Please take a look and let me know if you see any major issues before we push this live.

http://stage.2014.drupalcampcolorado.org
username: drupal
password: colorado

Thanks,
Ken

Hey Ken,

I think this is great and the sooner we can get consensus, the sooner we can start promoting the event!

-Rick

+1

Looks great to me. I think it would be good to suggest a way to "stay informed about the camp" such as @drupalcolorado on twitter.

Now with a twitter link. Better?

Everything's better with a twitter link.

I think it can go live as-is. Great work!

Besides the incorrect dates (it's August 2-3 with training on Aug 1st), I'd say this is beautiful!

Dates are fixed. Good catch. Let's move this thing live!

Alright! The splash page for 2014 is now live: http://drupalcampcolorado.org

Great work everyone!