Note: This page describes the 2.5 and later releases up to 6.x-2.x and the 7.0 release. Later releases use a different insertion template format.
Consider the default node insertion template (formatted for readability):
<div class="ad-auto-inserted" style="float:left; margin: 0 1em .25em 0;">
[adsense:120x240:1:1]
</div>
%body
<br class="clear"/>
[adsense:468x60:1:1]
On full node views, this will insert a 120x240 left-floating ad block before the node body, then, after the body text, a 468x60 ad will be appended, both ads using the adsense module's group 1 and channel 1 settings.
Now, then, what else can we do? How about putting an ad on both the left and right side of the top of the node, as well as at the bottom? We can do that very easily, using inline float styles (for the purposes of this example - it's cleaner to use stylesheet-defined CSS rules).
(Yes, this is probably annoying in-your-face advertising, and I wouldn't recommend it, but it serves to demonstrate capabilities.)
<div class="ad-auto-inserted" style="float:left; margin: 0 1em .25em 0;">
[adsense:120x240:1:1]
</div>
<div class="ad-auto-inserted" style="float:right; margin: 0 0 .25em 1em;">
[adsense:120x240:1:1]
</div>
%body
<br class="clear"/>
[adsense:468x60:1:1]
Give it a try.