Adds Marketo marketing automation tracking capability to your website as well as the ability to capture lead data during user registration and via webform integration.
- Adds Munchkin tracking code to pages (include/exclude filters available for both paths and roles)
- Capture lead data using Munchkin or SOAP APIs
- SOAP API can be configured to be synchronous or asynchronous (captured data sent during cron execution).
- Marketo fields retrieved directly from your Marketo instance
- Webform integration
- Custom LeadSource per webform
- Map webform components to Marketo fields
- Rules integration
- Capture leads during user creation, update, and/or login
- Ability to specify which user actions trigger lead capture
- Specify how user profile fields should map to Marketo fields
- Drush support
- View lead details
- View lead activity
This project has been sponsored by Savvis, Inc.
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