Schema.org Blueprints: Hotel Starterkit

Introduction

The Schema.org Blueprints Starter Kit: Hotel module provides Schema.org types required to build a hotel website.

Features

• Provides Person (person), Organization (organization), Hotel (hotel) and HotelRoom (hotel_room) content types.
• Adds an Amenities vocabulary.
• Creates a /hotels view.
• Adds a default shortcut to view Hotels (/hotels).

Notes

Markup for Hotels

• Primary Schema.org types
  • https://schema.org/LodgingBusiness
  • https://schema.org/Accommodation
  • https://schema.org/BedDetails
  • https://schema.org/Offer
• Booking Schema.org types
  • https://schema.org/Product
  • https://schema.org/LodgingReservation
• A https://schema.org/HotelRoom can also be identified as a https://schema.org/Product.
• The https://schema.org/additionalType property allows indicating the exact type.
• Pricing should be a sub-module.

Hotel Price Structured Data Reference

• Primarily focused on understanding what is offered with pricing at the hotel.
• https://schema.org/amenityFeature is important.
• https://schema.org/identifier is recommended.
• https://schema.org/makesOffer and https://schema.org/priceSpecification is used for commerce.

Google Lodging Format Schema | Hotel Content

• Defines expected values for common amenities and services.

Examples

Below are examples of hotels considered while building this starter kit.

• The Porches Inn
• TWA Hotel
• Hotel Chelsea
• Ace Hotel New York

Types

• Amenities (taxonomy_term:LocationFeatureSpecification)
  https://schema.org/LocationFeatureSpecification
• Bed Details (paragraph:BedDetails)
  https://schema.org/BedDetails
• Contact Point (paragraph:ContactPoint)
  https://schema.org/ContactPoint
• Person (node:Person)
  A person (alive, dead, undead, or fictional).
  https://schema.org/Person
• Organization (node:Organization)
  An organization such as a school, NGO, corporation, club, etc.
  https://schema.org/Organization
• Hotel Room (node:HotelRoom)
  A hotel room is a single room in a hotel.
  https://schema.org/HotelRoom
• Hotel (node:Hotel)
  A hotel is an establishment that provides lodging paid on a short-term basis.
  https://schema.org/Hotel

References

• Data Model for a Hotel Management System